via press release:
PIVOT ACQUIRES FAN FAVORITES ‘BUFFY THE VAMPIRE SLAYER’ AND ‘VERONICA MARS’
Network to Launch Women Empowerment Programming Block Beginning January 13
Los Angeles, CA — December 17, 2013 – Pivot, Participant Media’s TV network targeting Millennials (18-34), today announced it has acquired all episodes of scripted series Buffy the Vampire Slayer (20th Century Fox) and Veronica Mars (Warner Bros.). These critically acclaimed shows have resonated with audiences around the world and are widely lauded for their positive portrayal of women and universal themes. They will join the programming roster as a ‘BUFFY AND VERONICA POWER HOURS’ block, celebrating the iconic, smart and powerful women at the center of each show.
The block will feature back-to-back episodes Mondays through Fridays at 10:00 PM ET/9:00 CT and 11:00 PM ET/10:00 PM CT beginning January 13, 2014.
“Buffy and Veronica Mars are enormously entertaining and celebrated TV shows with significant cultural and social relevance,” said Evan Shapiro, President, Pivot. “Both focus on smart, strong, young women dealing with critical issues from class struggles to gender roles – challenges facing a great many of our viewers. Pivot will contextualize the shows, presenting them with exclusive commentary from fans, experts and academics, to both celebrate these two great series and begin a dialogue with our viewers.”
Buffy the Vampire Slayer, the Emmy and Golden Globe-nominated series, which ran for six seasons from 1997-2003, stars Sarah Michelle Gellar as Buffy Summers. Chosen to battle vampires, demons and other forces of darkness, Buffy is aided by a Watcher who guides and teaches her as she surrounds herself with a circle of friends called the “Scooby Gang.” The series was created by Joss Whedon, under Mutant Enemy Productions, and with later with co-executive producers Jane Espenson, David Fury, David Greenwalt, Doug Petrie, Marti Noxon and David Solomon. (144 X :60).
The award-winning series Veronica Mars, which aired from 2004-2007, stars Kristen Bell as a student who progresses from high school to college while moonlighting as a private investigator under the tutelage of her detective father. In each episode, Veronica solves a different stand-alone case while working to solve a more complex mystery. The Kickstarter campaign for the Veronica Mars movie raised $5.5 million from more than 90,000 contributors. The series was created by award-winning screenwriter Rob Thomas; produced by Warner Bros. Television, Silver Pictures Television, Stu Segall Productions, Inc. and Rob Thomas Productions.
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