via press release:
DISCOVERY CHANNEL AND PIZZA HUT JOIN TO PRESENT A SPECIAL VIEWERS CHOICE EPISODE OF MYTHBUSTERS
Silver Spring, Md. –For the first time, Discovery Channel and Pizza Hut are joining to give viewers an opportunity to choose a myth to bust on the popular series MYTHBUSTERS. Having asked fans to vote online in the first quarter of 2011 for their favorite of all myths, Discovery Channel will feature the specially created episode of MYTHBUSTERS, which includes the winning viewer favorite myth on June 1, 2011, at 9PM/ET, exclusively presented by Pizza Hut.
As part of the joint promotion, Discovery Channel has created an exclusively branded environment for Pizza Hut within and surrounding the episode. Promotion elements are highlighted by two short-form vignettes, created by Discovery Channel to run during the custom episode. Other Pizza Hut-branded elements include custom show opens and closes, five minutes of extended program content, and tagged tune-ins. The MYTHBUSTERS integration clips will also live online at disocovery.com as will co-branded ads combining MYTHBUSTERS video content with Pizza Hut brand messaging.
“As one of Discovery’s longest-running and most successful program franchises, MYTHBUSTERS has a deeply involved and curious audience, which we are proud to engage in this unique promotion with Pizza Hut,” said Scott Felenstein, senior vice president, advertising sales, Discovery Channel. “Discovery’s advantage in the marketplace is that we own all of our content, we have recognizable hosts and passionate fans, which we can activate for great clients like Pizza Hut to drive their messaging goals.”
Currently in its eighth year, MYTHBUSTERS uses science to uncover the truth behind popular myths and legends. Hosted by Jamie Hyneman and Adam Savage, Tory Belleci, Kari Byron and Grant Imahara, the MYTHBUSTERS prove and disprove popular myths, misconceptions or legends by combining the scientific method with plain old-fashioned ingenuity and a healthy dose of curiosity. Called “the best science show on television,” the series has aired on Discovery Channel since October 2003.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
About Pizza Hut
Pizza Hut, America’s Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what’s new at Pizza Hut visit PizzaHut.com, or keep up with the brand via its social media channels at social.PizzaHut.com.