via press release:
PREMIERE OF WE tv’s “MARRIAGE BOOT CAMP REALITY STARS” SETS FRANCHISE RATINGS RECORD FOR TOTAL VIEWERS AND KEY DEMOS
NEW YORK, NY — June 3, 2015 – The season premiere of WE tv’s popular original series Marriage Boot Camp Reality Stars reached an all-time franchise high with more than 1.4 million total viewers, nearly 1 million Adults 25-54 and nearly 800,000 Women 25-54. The premiere on Friday, May 29 (9-10 pm ET/PT) kicked off the fifth season of the Marriage Boot Camp franchise and third installment of Marriage Boot Camp Reality Stars, featuring couples from popular reality TV shows.
This strong performance propelled WE tv to rank #2 on cable on Friday night among adults and women 25-54 and #1 among African American adults and women 25-54. The season opener also ranked as the #1 TV series on Friday night according to SocialGuide.
“Our goal with Marriage Boot Camp was always to create a new franchise for WE tv, so it is so gratifying to see the premiere of our fifth season – and third focused on reality TV couples – welcomed by viewers with these record ratings and strong social buzz,” said Marc Juris, WE tv’s president. “We are so excited about these characters and relationships, including our own Kendra, and can’t wait to share the rest of this explosive season with fans.”
This season, Marriage Boot Camp Reality Stars follows Kendra Wilkinson & Hank Baskett (Kendra on Top, The Girls Next Door), Mike “The Situation” Sorrentino & Lauren Pesce (Jersey Shore, The Sorrentinos), Aubrey O’Day & Travis Garland (Making the Band, Celebrity Apprentice, All About Aubrey), Tami Roman & Reggie Youngblood (Basketball Wives), and Jeff Schroeder & Jordan Lloyd (Big Brother) as they attempt to work out deep-rooted issues that are severely affecting their relationships.
Marriage Boot Camp Reality Stars is produced for WE tv by Thinkfactory Media and executive produced by Adam Freeman, Adam Reed, Erin Kelly, Antonia Mattia and Leslie Greif. Executive producers for WE tv are Lauren Gellert and Suzanne Murch.
Source: Nielsen, Live+3. MBC:RS prem (5/29/15, 9p-10p) vs all other MBC franchise new eps, delivery 000s for W/P18-49, W/P25-54 & P2+. Cable ranker: 5/29/15 8p-11p, excl sports, A/W25-54 & AA A/W25-54. Nielsen SocialGuide: 5/29/15 Primetime, All Series, All Networks, ranked on # of tweets. Subject to qualifications by request.