via press release:
Social Media Powerhouse “Pretty Little Liars” is the #1 Most-
Tweeted TV Series of 2013, Amassing Nearly 17 Million Tweets
During 2013, ABC Family’s social media powerhouse, “Pretty Little Liars,” ranked as the year’s #1 most-tweeted TV series for the 2nd–consecutive year, amassing 16.8 million total tweets by 2.5 million unique users, at an average 6.7 Tweets per user, demonstrating how engaged the series’ viewers are. Further, the series nearly doubled its 2012 Tweet total, increasing by 93% (vs. 8.7 million).
Powered by “Pretty Little Liars,” ABC Family emerged as the #1 most-tweeted cable TV network (excludes sports/award show networks), generating 27.9 million Tweets, a solid 30% increase year to year (vs. 21.42 million). Among all cable TV networks, ABC Family placed #4, behind sports-fueled ESPN and TNT and award-show-amplified MTV.
Led by its summer 2013 finale – the #1 most-tweeted series telecast in TV history – “Pretty Little Liars” accounted for the Top 5 most-tweeted TV series telecasts, and 7 of the Top 10 overall.
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy® Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming – including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” ABC Family. A New Kind of Family.
Source: SocialGuide. 2013: 1/1/12-12/31/13.