via press release:


New Shows Begin Airing Friday, October 29, 9:00 p.m., ET

When People See a Situation that Cries Out for Action,

Do They Step in, Back Away or Just Walk on by?

When you think no one is watching… what would you do? The popular ABC News series “Primetime: What Would You Do?” returns with a full season order of all new scenarios, beginning FRIDAY, OCTOBER 29 (9:00-10:00 p.m., ET). The show, which was called “a Candid Camera of Ethics” by The Columbia Journalism Review, ranked No. 1 in its 9:00 p.m. time period among the broadcast networks in Adults 18-49 and Adults 25-54 during its run this summer. The show more than doubled the performance of ABC in the time period, increasing by 110% in Total Viewers and by 133% in Adults 18-49 from the Net’s performance in the hour in the comparable weeks last summer.

Using hidden cameras, “What Would You Do?” establishes everyday scenarios and then captures people’s reactions.  Whether people are compelled to act or mind their own business, John Quiñones reports on their split-second and often surprising decision-making process. “What Would You Do?” will air on Fridays from 9:00-10:00 p.m., ET.

Friday, October 29 Scenarios Include:

  • Cougar Tutor: It’s exam season, and with college admissions on the line, more and more high-school students are turning to tutors for help.  But what do you do when you are at a coffee shop and you see a sexy, 30-something tutor being way too affectionate with a teenaged student? What if she is stroking his hair, or rubbing his back, and what if she is dressed so provocatively that the science tables don’t stand a chance? 
  • Anti-Military Protest: A “WWYD” scenario ripped from the headlines… on a sidewalk near a military recruiting center, ‘protesters’ against the Afghanistan War heckle a young man who is on his way to volunteer for duty, chanting “no more war!” and “baby killer!” Will passersby defend the protesters’ right to free speech, or will they protect the recruit and get in the protesters’ faces? And what will happen when the protesters start taunting an elderly veteran who happens by?
  • Gay Bullying: They are tragedies that have become heartbreakingly familiar in recent weeks: gay teens being bullied by their peers. It’s an experience so painful that some victims have been driven to take their own lives. What will witnesses do when they see a teenager being taunted mercilessly by his friends simply because he is gay?
  • Stolen Dog: They’ve been man’s loyal friend for thousands of years – as companions and even protectors. But what happens when it’s man’s best friend who needs protection – from dognappers? It happens more often than you think. So “What Would You Do” set up its hidden cameras and hired actors to find out: What would people do if a dog thief tried to hightail it with someone else’s pooch?

“What Would You Do?” has won awards from the Chicago International Television Festival, and the Avon Foundation’s 2006 Voice of Change award for exposing “injustice and wrongdoing against women and bringing the message of domestic violence to the mainstream.”

David Sloan and Chris Whipple are co-executive producers and Danielle Baum Rossen is the senior producer of “What Would You Do?”

Posted by:TV By The Numbers

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