via press release:
BRAVO MEDIA PREMIERES “STYLED TO ROCK” WITH EXECUTIVE PRODUCER ROBYN “RIHANNA” FENTY AND CELEBRITY MENTOR PHARRELL WILLIAMS OCTOBER 25 AT 8PM ET/PT
New Reality Competition Series Features Celebrity Guests: Kid Cudi, Miley Cyrus, Carly Rae Jepsen, Khloé Kardashian, Kylie Minogue, Kelly Osbourne, The Band Perry, Naya Rivera, Big Sean, Nervo and Ne-Yo
NEW YORK – September 30, 2013 – Bravo Media combines its passion points of Fashion and Pop Culture in “Styled to Rock,” executive produced by multi-Grammy Award winner and fashion icon Rihanna, premiering Friday, October 25 at 8pm ET/PT. This new reality competition series gives 12 up-and-coming designers, hand-picked by the superstar herself, the opportunity to become America’s next trendsetting designer. Grammy Award-winning music producer Pharrell Williams, international model Erin Wasson and Rihanna’s personal stylist, Mel Ottenberg will mentor these contestants as they push their creative boundaries to the max. Each week, the designers will be presented with a different challenge, each aimed at creating a new look to define the celebrity guest’s image, and in turn battle it out in the sewing room. However, only half of the contestants selected by the mentors will get to showcase their new design for the client and have a shot at winning. The other half will be placed up for elimination. The stakes are high because the grand prize is life-changing: $100,000 cash, a fashion feature in Glamour magazine and the chance to become the next member of Rihanna’s design team. For a sneak peek, please visit: http://www.bravotv.com/styled-to-rock/season-1/videos/this-is-their-moment
Meet the Executive Producer:
Robyn Rihanna Fenty
Robyn Rihanna Fenty has taken the music, entertainment and fashion industry by storm. An accomplished performer, she has sold 43 million albums worldwide and 170 million digital tracks worldwide making her the top-selling digital artist of all time. Her seventh album, “Unapologetic,” gave the singer her first number one album on the Billboard 200 album chart. In addition, she has achieved 12 number-one singles and won seven Grammy Awards. In 2012, she took her talents to the silver screen with her big screen debut in Battleship. Rihanna was recently crowned the most-likeable star on Facebook with 72 million ‘friends’ on the site, more than any other celebrity. In addition, she has created a fashion empire with the successful launches of her fragrances Reb’l Fleur, Rebelle and Nude as well as two capsule collections under the Armani umbrella and a collection with River Island for their spring/summer 2013 collection.
Meet the Mentors:
Pharrell Williams is a pop culture icon and creative force with credits that include music producer, recording artist and fashion designer. He is known as the lead vocalist and guitarist for the hip-hop rock band, N.E.R.D, as well as one half of the production duo, The Neptunes. Through his production company, Pharrell has been responsible for the success of an expanding roster of projects, which have garnered him 19 Grammy nominations and three Grammy Awards. In 2012, he released his wildly successful book “Pharrell: Places and Spaces I’ve Been.” which gave readers an unprecedented look at his career and creative endeavors thus far. Recently, Pharrell has collaborated with French Duo, Daft Punk, to create the record-breaking hit, “Get Lucky.” This has reached the number one spot in 55 global markets within its first week of release. Currently, “Get Lucky” sits atop the official UK Singles chart and has broken the record for the most singles sold in one week so far in 2013. He has also teamed up with Robin Thicke, producing and writing the hit single “Blurred Lines” which also features T.I. Exploding around the world “Blurred Lines” has reached top spots on iTunes in 55 countries. Clinching the number one spot in 15 countries including Australia, New Zealand, Holland, Ireland, South Africa, Portugal and Poland. His creative pursuits include his clothing lines Billionaire Boys Club, Billionaire Girls Club, Bee Line, ICECREAM, jewelry and accessories designs for Louis Vuitton, furniture and product design, collaborations with Moncler, Marc Jacobs, the artist KAWS, and with architects Zaha Hadid and Masamichi Katayama/Wonderwall. In addition, Williams established the creative venture–i am OTHER–a collective that includes the initiatives: Billionaires Boys Club, IceCream, FriendsWithYou, Bionic Yarn, Collaborative Fund, Artst Guild & Gallery, Brooklyn Machine Works, UJAM and the not-for-profit foundation From One Hand To Another.
Texas native Erin Wasson is a model, designer, entrepreneur and actress who is considered one of modeling’s “blue chip” faces. Her prolific career has countless highlights, from gracing the covers of numerous magazines, including the French, German, Spanish and Australian editions of Vogue, to shooting with renowned photographers Steven Meisel, Mario Testino, Patrick Demarchelier and Ellen von Unwerth, among others, to walking runways for every important European fashion house, including Chanel, Gucci, Lanvin and Balenciaga. Her low-key and free-spirited sense of style has inspired many, and Erin served as muse, and then stylist, for CFDA Award winner and designer Alexander Wang. In 2008, Erin made the natural leap to designer, kicking off a three-season apparel collaboration with storied skate-and-surf brand RVCA and launching her own line of jewelry, Low Luv, which currently is sold at more than 200 stores worldwide. In fall 2011, she returned to the studio to design a capsule collection for French brand Zadig & Voltaire. Erin also appeared alongside Justin Timberlake in a series of short films for the William Rast brand and made a cameo appearance in Sofia Coppola’s “Somewhere.” Most recently, Erin was featured as a leading role in Timur Bekmambetov’s “Abraham Lincoln, Vampire Hunter.” Uniquely versatile and notoriously hard-working, she spends much of her free time traveling and working in support of animal rescue and serves on the advisory board of Saving America’s Mustangs.
As a leading stylist, Mel Ottenberg has left his indelible mark on not only fashion, but pop culture as well. Mel is known for reinventing the looks of some of the world’s most provocative style tastemakers, such as Cate Blanchett, Chloe Sevigny and James Franco. He currently works with pop superstar Rihanna, serving as the stylist for all of her appearances, album covers and music videos, including the Grammy Award-winning smash “We Found Love.” Additionally, he is Rihanna’s wardrobe director for her current world tour. A former fashion design major at Rhode Island School of Design, Mel mixes tongue-in-cheek irreverence with a bold sensuality – all done with an approach that is equal parts offbeat and sophisticated. His editorial work has appeared in Harper’s Bazaar, V, I-D, Purple, Dazed & Confused, The New York Times Style Magazine and GQ Style, among others. Mel’s narrative approach to clothing has been featured in ads for Nike and Dior’s “Midnight Poison” fragrance, as well as an assortment of globally-recognized iconic images from top photographers, including Terry Richardson, Mario Sorrenti and Steven Klein.
Meet the Contestants:
Cecilia Aragon, 30 – San Francisco, CA
Adam Christoffel, 30 – Brooklyn, NY
Jordan Crowson, 32 – Conway, AR
Adriana Diaz, 22 – Riverside, CA
Autumn Kietponglert, 33 – Philadelphia, PA
Laura Petrielli-Pulice, 35 – Chicago, IL
Kristie Metcalf, 33 – Seattle, WA
Ahni Radvanyi, 27 – Venice, CA
Dexter Simmons, 29 – Oakland, CA
Andre Soriano, 42 – San Diego, CA
Ebony White, 36 – New York, NY
Keenan Zeno, 27 – Atlanta, GA
“Styled to Rock” is executive produced by Robyn Rihanna Fenty and is produced by Shed Media US, Overbrook Entertainment and Marcy Media Films. Nick Emmerson, Pam Healey and Dan Peirson of Shed Media US and James Lassiter of Overbook Entertainment also serve as executive producers.
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