via press release:
Increasing its ratings/delivery pace the second week of June 2012, Cartoon Network surged ahead to rank #2 in Total Day delivery of kids 6-11 (behind only Disney Channel); #2 in Early Prime (7-9 p.m.) delivery of kids 6-11 & 2-11, plus #2 among kids 9-14 (tied with Nickelodeon); and #1 in Early Prime delivery of all boys 2-11, 6-11 and 9-14. Average Early Evening delivery for the week grew by strong double digits: kids 6-11 (774,000) grew by 26%, kids 2-11 (1,044,000) by 16% and kids 9-14 (618,000) by 44%. Average Total Day delivery also increased among kids 6-11 (500,000) by 10%, kids 2-11 (716,000) by 5% and kids 9-14 (412,000) by 26%.
Across the week, Cartoon Network ranked as the #1 television network (broadcast & cable) among all kids and boys on Monday and Tuesday nights (7-9 p.m.), and #1 among all boys on Wednesday, Thursday, Friday and Saturday night. Compared to the same time period last year, Tuesday, Wednesday, Thursday and Friday nights posted mostly double-digit delivery gains among all kids and boys demos, ranging between 6% and 80%.
Tuesday night’s premiere of Total Drama: Revenge of the Island (7:30 p.m.) charted as the #1 telecast of the week among kids 9-14 and all boys; the #1 telecast of the day among all kids and boys; and increased delivery among all target demos between 56% and 187% vs. the time period last year.
Among its recurring original animated comedy series, Regular Show (Monday, 8 p.m.) scored as the #1 telecast of the day among all kids and boys, while Adventure Time (7:30 p.m.) and MAD ranked as the #1 telecasts in their time periods among kids and boys. Additionally, Johnny Test (Wednesday, 7:30 p.m.) ranked as the #1 telecast of the day among all boys and #1 in its time period among kids 6-11 & 2-11, earning double and triple-digit delivery gains compared to the 2011 time period. And Cartoon Planet (Friday, 8 p.m.) continued to improve delivery of all kids and boys by strong double-digits.
Last week, TNT took Tuesdays to a new level with the season premieres of Rizzoli & Isles and Franklin & Bash, which welcomed millions of new viewers to the lineup. Rizzoli & Isles opened the night at 9 p.m. with 5.6 million viewers in Live + Same Day delivery, setting a new record as basic cable’s #1 Tuesday premiere ever for an original scripted drama series. The premiere also garnered 1.5 million adults 18-49 and 1.9 million adults 25-54 (L+SD). Through time-shifted viewing, Rizzoli & Isles has already grown its audience to 7.3 million viewers in Live + 3, with 2.2 million adults 18-49 and 2.7 million adults 25-54.
Franklin & Bash followed Rizzoli & Isles at 10 p.m. with 3.1 million viewers, 1.1 million adults 18-49 and 1.2 million adults 25-54 in Live + Same Day. The audience has already grown to 4.0 million viewers in Live + 3, with 1.6 million adults 18-49 and 1.8 million adults 25-54. The second season premiere is showing across-the-board growth compared to last year’s series premiere, with viewers up +14%, adults 18-49 up 3% and adults 25-54 up 12%.
TNT’s coverage of the 2012 NBA Western Conference Finals between the Oklahoma City Thunder and San Antonio Spurs averaged a 5.0 U.S. household rating and more than 7.8 million viewers, up 16% in rating (vs. 4.3) and a 13% increase in viewers (vs. 6,939,000) over the 2011 Western Conference Finals (Thunder/Dallas Mavericks). The decisive Game 6 of the Thunder/Spurs series generated a 6.0 U.S. household rating and nearly 9.5 million viewers, up 30% in rating (vs. 4.8) and 16% among viewers (vs. 8,154,000) compared to the network’s last WCF Game 6 in 2010 (Los Angeles Lakers/Phoenix Suns).
Overall, TNT’s coverage of the 2012 NBA Playoffs delivered the network’s second most-viewed and second highest-rated playoffs in its 28-year history with the league. Throughout the 2012 NBA Playoffs on TNT, the network won the night vs. ad-supported cable 24 times among adults 18-34, adults 18-49, men 18-49 and men 25-54.
The TNT NASCAR Summer Series began its six-race schedule at the Pocono 400 and delivered a 3.2 U.S. household rating (+3% vs. 2011). The race was cable’s most-watched and highest-rated program of the day (June 10), based on total viewership and households.
Across the second week of June 2012, Adult Swim ranked as television’s #1 network for Total Day Delivery of young adults 18-34 & 18-24, as well as men 18-24. In Prime Time, Adult Swim also ranked #3 among basic cable networks for delivery of adults 18-34. Overall, Adult Swim programming—including Family Guy, American Dad and Robot Chicken—accounted for 22 of the top 50 telecasts of the week on basic cable among adults 18-34, and 23 of the top 50 telecasts of the week among men 18-24, both more than any other network.
Among Adult Swim original programming, Eagleheart (Thursday, 12 a.m.) ranked #1 in its time period among adults & men 18-24. Metalocalypse (Sunday, 12:15 a.m.) increased delivery of adults 18-34 (399,000) by 5%, adults 18-24 (185,000) by 11%, men 18-34 (281,000) by 10% and men 18-24 (140,000) by 25%.
The Big Bang Theory once again dominated the charts with eight of basic cable’s Top 10 sitcom telecasts for the week. The Big Bang Theory also accounted for eight of basic cable’s Top 10 sitcom telecasts with adults 18-49 and five of the Top 10 with adults 18-34.
TBS’s new original sitcom Men at Work drew 1.9 million viewers and 1.2 million adults 18-49 Thursday night. The episode ranked among basic cable’s Top 10 sitcom telecasts for the week with adults 18-34 (690,000).
Last week, CONAN scored 1 million viewers in Live + Same Day delivery, with 605,000 adults 18-49. The show was up over last year, drawing +24% more viewers and +14% more adults 18-49 than the same week in 2011. Meanwhile, CONAN drew 1.1 million viewers; 714,000 adults 18-49; and 389,000 adults 18-34 in Live + 7 time-shifted viewing for the week of May 21.
truTV battled heavy competition last week to rank as one of basic cable’s Top 10 entertainment networks with men 18-49.
truTV’s breakout hit Hardcore Pawn brought in more than 2 million viewers Tuesday at 9 p.m., ranking among ad-supported cable’s Top 5 entertainment programs in the timeslot with total viewers and key male demos. The episode not only delivered massive timeslot growth across the board, it also helped lift truTV to rank as one of ad-supported cable’s Top 10 networks for the night with men 18-34 and men 18-49.
Storage Hunters scored big numbers Saturday night at 10, with 2.1 million viewers and triple-digit timeslot growth with adults 18-49 and men 18-49.