via ratings notes from Turner:
TNT’s Monday megahits The Closer and Rizzoli & Isles continued their reign as ad-supported cable’s top two original series for the year-to-date with another first and second place finish last week. For the month, the shows accounted for six of ad-supported cable’s Top 10 telecasts among viewers and seven of the Top 10 among households.
The Closer, which just scored a big Emmy® win for star Kyra Sedgwick, ranked as ad-supported cable’s #1 program for the week among viewers (7 million) and households (5.3 million). Freshman hit Rizzoli & Isles came in a close second among viewers (6.7 million) and households (5.2 million).
Newly released time-shifted viewing data for Monday, Aug. 9, reveals The Closer grew from 7.2 million viewers in Live + Same Day delivery to 8.7 million viewers in Live + 7. Meanwhile, Rizzoli & Isles grew from 7.4 million in Live + Same Day delivery to a season best 9.3 million in Live + 7.
For the season-to-date, The Closer is averaging 8 million viewers, while Rizzoli & Isles is chalking up 8.2 million viewers, according to the most recent Live + Same Day and Live + 7 blended data.
TNT’s Tuesday night dramas, HawthoRNe and Memphis Beat closed out their seasons last week, with HawthoRNe scoring 3.4 million viewers, followed by Memphis Beat’s 3.9 million viewers. For the season, HawthoRNe has averaged 3.6 million viewers, while Memphis Beat has averaged 4.5 million, according to the most recent Live + Same Day and Live + 7 blended numbers.
TNT’s hit series Leverage continued its solid third season, with this Sunday’s episode scoring 2.9 million viewers.
The latest Live + 7 data for Leverage once again demonstrated the show’s devoted following through time-shifted viewing. The Aug. 15 episode grew its total audience from 3.1 million viewers in Live + Same Day to 4.4 million viewers in Live + 7. Meanwhile, the episode’s Live + 7 delivery of adults 18-49 expanded 68% compared to Live + Same Day, while adults 25-54 grew 56% compared to Live + Same Day.
For the season to date, Leverage has averaged 4.2 million viewers according to the most recent Live + Same Day and Live + 7 blended data.
With original series driving its overall audience growth, TNT ranked as ad-supported cable’s #1 network in total-day delivery of adults 25-54 for the week, the month and the summer.
Across the its August 2010 monthly performance, Adult Swim once again ranked #1 among all basic cable networks for Total Day Delivery of key young adults and young men, earning gains across key demos vs. the same August 2009 time period. Total day delivery of adults 18-34 (496,000) grew by 9%, adults 18-24 delivery (284,000) grew by 24%, men 18-34 delivery (297,000) grew by 6%, and men 18-24 delivery (172,000) grew by 17%. Additionally, adults 18-49 delivery (679,000) grew by 8% and men 18-49 delivery (399,000) grew by 6%.
For the 5th week of August, Adult Swim telecasts—including Family Guy, The Boondocks and Robot Chicken—accounted for 16 of the top 50 telecasts of the weekon ad-supported basic cable among adults 18-34.
Thanks to the success of its lineup of original series, truTV closed out its biggest summer ever by scoring its most-watched August ever among adults 18-49 (575,000); men 18-34 (133,000); and men 18-49 (322,000). The network ranked among ad-supported cable’s Top 10 in the men 18-49 demo.
truTV scored solid growth when compared to August 2009, with total viewers up 6%, adults 18-49 up 5% and men 18-49 up 8%.
truTV’s success in August included the Aug. 16 premiere of Hardcore Pawn, which became the most-watched series premiere in the network’s entire history, with 2 million viewers, 1 million adults 18-49 and 568,000 men 18-49.
Throughout the month, new episodes of truTV originals ranked among cable’s Top 5 entertainment programs in their respective timeslots in delivery of key adult and male demographics. They include Hardcore Pawn (Mondays at 10 and 10:30 p.m.); All Worked Up (Mondays at 10 and 10:30 p.m.); Operation Repo (Mondays at 9:30 p.m.) and The Smoking Gun Presents: World’s Dumbest… (Thursdays at 9 p.m.).
Cartoon Network scored solid double-digit prime time delivery and ratings growth among kids 2-11 across the month of August, according to initial data from Nielsen Media Research. Versus the same 2009 time period, the monthly average kids 2-11 delivery (762,000) grew by 22% and ratings (1.9) by 27%. Also in prime time, kids 6-11 delivery (484,000) grew by 6% while ratings (2.0) increased by 5%. In Total Day, average monthly kids 2-11 delivery (640,000) improved by 9% and ratings (1.6) grew by 14%.
Cartoon Network attracted solid double-digit gains among kids 2-11 in both Prime Time and Total Day across the 5th week of August. Compared to the same week in 2009, Total Day delivery among kids 2-11 (640,000) in creased by 21% and ratings (1.6) grew by 23%. In Prime Time, weekly average kids 2-11 delivery (785,000) and ratings (1.9) both grew by 27%. Delivery among kids 6-11 (400,000) also grew in Total Day by 10% and in Prime Time (503,000) by 13%.
Monday night animated comedies (7-10 p.m.) led the month with dramatic overall delivery gains among targeted kids and boys demos. Compared to August last year, kids 6-11 delivery (652,000) increased by 29% and ratings (2.7) by 29%, kids 2-11 delivery (1,041,000) increased by 49% and ratings (2.5) both increased by 47%, and kids 9-14 delivery (466,000) and ratings (1.9) both grew by 19%. Boys demos 6-11, 2-11 and 9-14 also earned significant delivery growth vs. the August 2009 time period, with gains ranging between18% and 46%.
Anchoring the Monday night line-up is the original animated hit series ADVENTURE TIME (8 p.m.), which scored double-digit delivery and ratings gains across key kids and boys demos over August 2009. Average kids 6-11 delivery (745,000) grew by 19% and ratings (3.0) by 15%, kids 2-11 delivery (1,182,000) and ratings (2.9) both grew by 38%. Kids 9-14 delivery (500,000) also saw gains of 5% and a ratings (2.1) increase of 11%. Boys delivery scored even stronger gains, with boys 6-11 delivery (564,000) growing by 37%, boys 2-11 delivery (836,000) growing by 47%, and boys 9-14 delivery (377,000) growing by 19%.
SCOOBY-DOO: MYSTERY INCORPORATED (Monday nights at 7 p.m.) double-digit gains vs. the prior year among most kids, boys and girls demos. Among the highlights, kids 6-11 delivery (686,000) grew by 33%, kids 2-11 delivery (1,180,000) grew by 65%, and kids 9-14 delivery (455,000) grew by 14%. Boys 6-11 delivery (433,000) grew by 20%, boys 2-11 delivery (736,000) grew by 49%, and boys 9-14 delivery (294,000) grew by 5%. Girls 2-11 delivery (444,000) grew by 102%.
The animated reality series TOTAL DRAMA WORLD TOUR ( Monday nights at 9 p.m.) also charted remarkable audience growth in August, earning solid double-digit gains across all kids demos: kids 6-11 delivery (696,000) increased by 50%, kids 2-11 delivery (1,014,000) increased by 63% and kids 9-14 delivery (599,000) increased by 61%.
Cartoon Network’s one-hour scripted live-action series UNNATURAL HISTORY (Tuesday nights at 8 p.m.) garnered solid double-digit gains over the prior year among kids and boys 9-14. Kids 9-14 delivery (408,000) increased by 12% and ratings (1.7) grew by 13%; while boys 9-14 delivery (292,000) increased by 24% and ratings (2.3) grew by 21%.
On Friday night, encore presentations of STAR WARS: THE CLONE WARS (9:30 p.m.) drew remarkable double and triple-digit gains among key kids demos compared to August 2009: kids 6-11 delivery (411,000) grew by 64%; kids 2-11 delivery (661,000) grew by 100%; and kids 9-14 delivery (312,000) grew by 58%. Additionally, boys 6-11 delivery (355,000) improved by 78%; boys 2-11 delivery (496,000) improved by 92%; and boys 9-14 delivery (251,000) improved by 55%.
Cartoon Network’s Saturday night movie franchise, FLICKS, (7 p.m.), featuring HOME ALONE 2 and OPEN SEASON 2 drew impressive double and triple-digit gainsamong key kids demos compared to August 2009: kids 6-11 delivery (561,000) increased by 93%; kids 2-11 delivery (866,000) jumped by 117%; and kids 9-14 delivery (437,000) grew by 67%. Boys 6-11 delivery (371,000) increased by 70%; boys 2-11 delivery (562,000) grew by 94%; and boys 9-14 delivery (290,000) improved by 36%.
Tyler Perry’s Meet the Browns continued its outstanding summer run by ranking as ad-supported cable’s #1 comedy in August among viewers (2.3 million) and adults 18-49 (1.2 million).