via ratings notes from Turner:
With the 2011 NBA Playoffs delivering record numbers, TNT utterly dominated the competition in May. The network scored the biggest month in cable history, with 3.6 million viewers in primetime. In addition, TNT set a record for cable’s biggest monthly delivery of adults 18-34 in primetime, with more than a million.
TNT’s record-breaking success comes as the network celebrates a May victory as basic cable’s #1 network in primetime delivery of viewers, households and all key adult demos.
TNT’s coverage of the 2011 NBA Playoffs now ranks as the most-watched in cable history, averaging more than 5.5 million viewers.
The explosive Bulls-Heat series averaged a Conference Finals cable record of 10.4 million viewers. Last Thursday’s Game 5 closed out the series with 10.4 million viewers, ranking as the night’s #1 program on all of television with viewers, households and key demos.
Four of the five Eastern Conference Final games on TNT ranked as basic cable’s top programs for the month, led by Game 1 with 11.1 million viewers. Overall, TNT’s Eastern Conference Final grew by 30-49% compared to the network’s Conference Final coverage from last year.
Through 23 nights of TNT Playoff coverage, TNT ranked as the top network on all of television 16 times with men 18-34, 11 times with men 18-49, six times with adults 18-34 and three times with adults 18-49.
Throughout May 2011, Adult Swim swept all young adult and young male demos on basic cable, ranking #1 for Total Day Delivery of adults 18-24, 18-34 and 18-49, and men 18-24, 18-34 and 18-49. Among the standouts, men 18-34 average delivery (328,000) grew by 13% and men 18-49 delivery (460,000) grew by 19%.
The new original live-action series Eagleheart (Thursday, 12 a.m.) ranked as May 2011’s #1 sitcom with all key adult and male demos (adults and men 18-24, 18-34 and 18-49.)
Saturday night’s anime programming saw double-digit increases over the prior year. Bleach (12 a.m.) posted delivery gains among all key demos: Adults 18-34 (473,000) grew by 36%, adults 18-24 (265,000) grew by 51%, and adults 18-49 (674,000) grew by 52%. Kekkaishi (12:30 a.m.) saw similar gains: Adults 18-34 (440,000) grew by 46%, adults 18-24 (255,000) grew by 63%, and adults 18-49 (610,000) grew by 54%. Fullemetal Alchemist: Brotherhood also charted double-digit increases: Adults 18-34 (434,000) grew by 46%, adults 18-24 (266,000) grew by 62%, and adults 18-49 (597,000) grew by 54%.
truTV scored its biggest May ever in primetime delivery of four highly coveted demos: adults 18-34, adults 18-49, men 18-34 and men 18-49. truTV’s extraordinary success was driven by its powerful lineup of original series, including Hardcore Pawn, Operation Repo, It Only Hurts When I Laugh, All Worked Up and truTV Presents: World’s Dumbest…
Across the month of May 2011, Cartoon Network’s Monday night line-up of original animated comedies—The Amazing World of Gumball (7:30 p.m.), Adventure Time (8 p.m.), Regular Show (8:30 p.m.) and Problem Solverz (8:45 p.m.)—each ranked #1 in their timeslots on all television among all key boy demos. The night posted double-digit gains among all kids and boys demos, with kids 6-11 delivery (832,000) increasing by 26%, kids 9-14 delivery (620,000) increasing by 37%, and kids 2-11 (1,088,000) increasing by 15%.
Tuesday night’s The Looney Tunes Show was #1 in its time period among all key boy demos and posted double and triple-digit gains among all key demos: Kids 6-11 delivery (973,000) grew by 73%, kids 9-14 delivery (730,000) grew by 135%, and kids 2-11 delivery (1,412,000) grew by 57%.
Compared to May 2010, Cartoon Network charted good gains among Total Day ratings and delivery—kids 6-11 delivery (327,000) increased by 7% and ratings (1.3) by 8%, and kids 9-14 delivery (242,000) and ratings (1.0) both increased by 11%.
Cartoon Network’s early evening posted double-digit delivery and ratings gains across the board versus last year. Kids 6-11 delivery (596,000) increased by 19% and ratings (2.4) by 20%, kids 9-14 delivery (425,000) increased by 22% and ratings (1.7) grew by 21%, and kids 2-11 delivery (865,000) increased by 15% and ratings (2.1) grew by 17%.
For the last week of May, TBS’s late-night hit CONAN averaged 825,000 viewers in Live + Same Day, with 326,000 adults 18-34 and 564,000 adults 18-49. In time-shifted viewing, CONAN grew its Live + 7 delivery for the week of May 9-12 by 17% over Live + Same Day, for a final tally of 1 million viewers. The show also grew its Live + 7 delivery of adults 18-34 by 22% to 489,000 and adults 18-49 by 20% to 718,000. With a median age of 31, CONAN ranked as the youngest of all the late-night talk shows.
Tyler Perry’s House of Payne remained a strong performer throughout May, with new episodes averaging more than 1.8 million viewers.