via press release:
Adult Swim continued its streak as basic cable’s #1 network for Total Day Delivery of young adults 18-34, 18-49 and 18-24 as well as men 18-34, 18-49 & 18-24. Adult Swim also ranked #2 in Prime Time (Broadcast definition) delivery of adults 18-34 among basic cable networks, behind only USA.
Among Adult Swim’s original programming, a premiere episode of Childrens Hospital (Thursday, 12 a.m.) ranked #1 in its time period among all adults 18-34, 18-49 & 18-24 and men 18-34. Immediately following, NTSF:SD:SUV (Thursday, 12:15 a.m.) ranked #1 in its time period among adults 18-24, earning delivery gains of 11% vs. the same time period last year. Similarly, a new episode of Black Dynamite (Sunday, 11:30 p.m.) ranked #1 in its time period among adults 18-34, and Aqua Something You Know Whatever (Sunday, 12 a.m.) and Squidbilliers (Sunday, 12:15 a.m.) both ranked #1 in their time periods among men 18-34 & 18-24, increasing delivery among adults 18-34 and men 18-34 & 18-49.
Adult Swim programming—including Family Guy, Robot Chicken and American Dad—accounted for 21 of the top 50 telecasts of the week on basic cable among adults 18-34, more than any other network.
Earning strong double-digit growth vs. the same 2011 time period, Cartoon Network ranked as basic cable’s #1 network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14, and the #2 network among kids 2-11 & 6-11. Among growth highlights, average Early Prime kids 2-11 delivery increased by 22%, kids 6-11 by 17% and kids 9-14 by 20%. Total Day delivery also grew across the board—kids 2-11 delivery expanded by 8%, kids 6-11 also by 8% and kids 9-14 by 18%, helping Cartoon Network to rank #1 in Total Day among boys 6-11 & 9-14.
Tuesday night’s second season premiere of The Amazing World of Gumball (7 p.m.) scored as the #1 telecast of the day among boys 2-11 & 6-11, as well as #1 in its time period among kids 2-11, 6-11 and all boy demos. The innovative animated comedy from Cartoon Network Studios UK earned double and triple-digit delivery increases across all targeted demos vs. last year’s time period—kids 2-11 delivery surged by 73%, kids 6-11 by 86%, kids 9-14 by 116% and all boy demos between 72% and 126%.
Fueled by the ratings power of Ninjago (8 & 8:30 p.m.), Cartoon Network’s Wednesday night line-up (7-9 p.m.) ranked #1 on all television, posted significant double-digit gains across all kids and boys demos—kids 2-11 delivery grew by 79%, kids 6-11 by 66%, kids 9-14 by 37% and boys ranging between 38% and 88%. The 8 p.m. presentation of Ninjago scored as the #1 telecast of the week among boys 2-11 & 6-11, and the #1 telecast of the day among kids 2-11, 6-11 and all boys.
Monday night’s prime time presentation of Regular Show (8 p.m.) ranked as the #1 telecast of the week among boys 9-14, the #1 telecast of the day among boys 2-11 & 6-11, and #1 in its time period among kids 2-11, 6-11 and 9-14.
With one week left in the summer ratings period, TNT’s original series continue to dominate the charts. Last week saw the season finales of TNT’s Falling Skies, Rizzoli & Isles and Franklin & Bash, as well as the debut of the new Monday night drama Major Crimes. No ratings story for last week is bigger, however, than the series finale of TNT’s The Closer.
Overall, TNT claimed basic cable’s Top 3 programs for the week, with the finale of The Closer followed by the premiere of Major Crimes and the season finale of Rizzoli & Isles. The Closer was also basic cable’s #1 scripted program last week among adults 18-49 and adults 25-54, with Sunday night’s season finale of Falling Skies coming in second.
TNT’s blockbuster series The Closer ended its extraordinary seven-season run Monday night with 9.1 million viewers in Live + Same Day, making it cable’s #1 program for the summer-to-date and the #1 scripted program on all television for the week. That figure has already grown to more than 10.7 million viewers in Live + 3 delivery, the largest audience ever for an episode of a TNT series. Among key demos, Monday night’s finale of The Closer averaged more than 2 million adults 18-49 and 2.7 million adults 25-54 in Live + Same Day.
The Closer‘s finale was followed by the debut of TNT’s newest drama, Major Crimes, which brought in 7.2 million viewers in Live + Same Day to rank as cable’s #1 new series launch for the year-to-date. That audience has now grown to more than 8.7 million viewers in Live + 3. The premiere of Major Crimes also brought in 1.5 million adults 18-49 and 2.0 million adults 25-54 in Live + Same Day.
TNT’s hit series Rizzoli & Isles closed out its summer run Tuesday night with 6 million viewers, the drama’s largest Live + Same Day audience of the season. That audience has since expanded to 7.6 million viewers in Live + 3. In the demos, the season finale was up 21% with adults 18-49 (1.6 million) and +10% with adults 25-54 (2.0 million), compared to last year’s summer finale. Rizzoli & Isles is set to return this November to finish up its third season.
The TNT legal drama Franklin & Bash drew 2.8 million viewers in Live + Same Day delivery for its second-season finale Tuesday night. That’s up 11% over the show’s first-season finale. The episode has already grown to 3.8 million viewers in Live + 3. In the demos, Franklin & Bash garnered 1.1 million adults 18-49 (+1% over the season 1 finale) and 1.2 million adults 25-54 (+12%).
TNT’s popular caper series Leverage captured 2.4 million viewers in Live + Same Day delivery Sunday night, up 3% over the prior week’s episode. Leverage also garnered 850,000 adults 18-49 (+5% vs. previous week) and 1.1 million adults 25-54 (+3%).
TNT’s epic sci-fi drama Falling Skies closed out its second season Sunday night with more than 3.8 million viewers in Live + Same Day. That’s up 11% over last week’s episode. In addition, the season finale garnered 1.8 million adults 18-49 (+6%) and 2.1 million adults 25-54 (+7%). The episode ranked as basic cable’s #1 program Sunday with total viewers, adults 18-49 and adults 25-54. For the summer, Falling Skies currently ranks as the #1 scripted series on basic cable with key adult demos.
Live + 7
Time-shifted viewing data indicates millions of viewers are making a concerted effort to catch every episode of their favorite TNT dramas. The following are the final Live + 7 figures for episodes airing the week of July 30:
- The Closer (July 30): 7.7 million viewers; 2.0 million adults 18-49; 2.4 million adults 25-54
- Perception (July 30): 5.5 million viewers; 1.6 million adults 18-49; 1.9 million adults 25-54
- Rizzoli & Isles(July 31): 6.9 million viewers; 1.9 million adults 18-49; 2.4 million adults 25-54
- Franklin & Bash(July 31): 3.4 million viewers; 1.5 million adults 18-49; 1.6 million adults 25-54
- Dallas (Aug. 1): 4.8 million viewers; 1.7 million adults 18-49; 2.1 million adults 25-54
- Leverage (Aug. 5): 3.9 million viewers: 1.5 million adults 18-49; 1.8 million adults 25-54
- Falling Skies (Aug. 5): 5.3 million viewers; 2.6 million adults 18-49; 3.0 million adults 25-54
TBS’s hit original sitcom Sullivan & Son combined with TBS’s telecasts of the ultra-popular sitcom The Big Bang Theory gave the network 14 of basic cable’s Top 15 sitcom telecasts for the week among total viewers and adults 18-49. The two shows also scored 11 of the Top 15 sitcom telecasts with adults 18-34.
TBS’s Sullivan & Son drew 2.4 million viewers in Live + Same Day delivery Thursday night, up 25% over last week. The episode also garnered nearly half a million adults 18-34, with slight growth over last Thursday, and 1.2 million adults 18-49, a boost of +18% over last week.
On Friday, two new episodes of TBS’s hit series Tyler Perry’s For Better or Worse brought in 1.2 million viewers in the 9 p.m. hour.
truTV once again landed among the top tier, last week ranking as one of ad-supported cable’s Top 10 networks in primetime delivery of men 18-49.
truTV’s hit series Lizard Lick Towing (Monday 10 p.m.) scored 2.6 million viewers last week, up 10% over the prior week. The episode ranked among ad-supported cable’s Top 5 programs in the timeslot with total viewers, as well as key adult and male demos. Lizard Lick Towing continues to garner a remarkably low median age of 36, four years younger than the same time period last year.
Hardcore Pawn (Tuesday 9 p.m.) rang up 2.6 million viewers, up 11% over the prior week’s episode. The show ranked as one of the Top 5 cable entertainment programs in its timeslot. It also scored Top 5 rankings among ad-supported cable programs in the timeslot with key adult and male demos.
Storage Hunters (Sunday 10 p.m.) rounded out the week with 1.6 million viewers. The hit show ranked as one of ad-supported cable’s Top 5 programs in the timeslot with men 18-49. It also delivered double-digit time-period growth among total viewers, adults 18-49 and men 18-49.