via press release:
RECORD RATINGS BY BRAVO CONTINUE EARNING BEST QUARTER IN NETWORK’S HISTORY WITH DOUBLE-DIGIT GROWTH AMONG ALL KEY DEMOS
Bravo Digital Records Best First Quarter In Video Streams
NEW YORK – March 29, 2011 – Fueled by ratings juggernauts and an aggressive programming slate, Bravo Media reached another milestone earning its best quarter in network history, delivering its fourth consecutive quarter of year-over-year growth among all key demos, according to Nielsen Media Research. The network averaged 970,000 total viewers and 611,000 adults 18-49 this past quarter, marking an impressive double-digit growth (up 28 percent increase among total viewers and 35 percent among adults 18-49 vs. Q1 2010). Maintaining its No. 1 position as the most upscale, educated and engaged audience in cable entertainment, Bravo ranked as the No. 11 network in primetime, the second fastest growing Top 20 cable entertainment network, in the coveted adult 18-49 demo. For more information, visit http://www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
Bravo fans continue to connect with their favorite shows and cast members beyond the television screen as Bravo Digital posted tremendous double-digit growth, garnering over 106 million page views and over five million video streams, up +18% and +24 respectively compared to first quarter 2010. Bravo Mobile also delivered its best quarter in network history among video streams.
“Bravo is a leader in creating high quality, original content that drives the pop-culture conversation with platforms that deepen the engagement for our upscale and educated viewers,” said Frances Berwick, President of Bravo Media. “The network’s success across all screens in the first quarter proves our brand strength continues to grow and our strategy to increase original programming is paying off.”
The network’s historic first quarter was fueled by watercooler hits including the Emmy Award winning “Top Chef,” the #1 food show on cable among adults 18-49, and “The Real Housewives of Atlanta” season three which delivered the highest rated season in the Housewives franchise history among all key demos with 3.6 million total viewers and more than 2.5 million adults 18-49. Season four of “The Millionaire Matchmaker” earned its highest rated season of the series ever among all key demos with 1.9 million total viewers and 1.3 million adults 18-49. Marking double-digit growth, season four increased 44 percent (total viewers) and 39 percent (adults 18-49) compared to the previous season.
Additional record ratings include “The Real Housewives of Beverly Hills” which delivered a remarkable 2.4 million total viewers and 1.7 million adults 18-49, making it the second highest rated freshman series of the Housewives franchise in all key demos, only behind “The Real Housewives of New Jersey.” Hosted by Andy Cohen, Bravo’s interactive late night talk show “Watch What Happens: Live” season four is averaging 1.6 million total viewers and 1 million adults 18-49 to-date, up 16 percent (vs. 1,341,000) and 17 percent (vs. 870,000) respectively compared to the previous season. Season three of “Tabatha’s Salon Takeover” was the highest rated season of the series among total viewers and adults 18-49, averaging 1.3 million total viewers and 866,000 adults 18-49. Season four of “Million Dollar Listing” earned its highest rated season premiere among all key demos and marked the first time the series season premiere delivered over a million total viewers.
Source: Nielsen Media Research, L7 data through 3/13/11 blended with LS data through 3/27/11. Upscale/educated: VPVH, L7 data, P18-49, UD $125K+ W/1+ College=Yes, M-Su 8P-11P, 12/27/10-3/13/11, includes ad supported cable networks, standard minimums. #1 food show: P18-49, 2010TD. 1Q11 primetime network rank: Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the daypart. Digital Source: Omniture SiteCatalyst.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit http://www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.