via press release:
AN IDIOT ABROAD 2: THE BUCKET LIST SEASON PREMIERE SMASHES VIEWERSHIP RECORDS FOR SCIENCE
–1.3 Million Tune Into Saturday Night’s Season Two Premiere Episode featuring Ricky Gervais, Stephen Merchant and Karl Pilkington – Making It the Network’s Most-Watched Telecast Ever in Key Adult and Male Demographics–
(Silver Spring, Md.)—SCIENCE’s season premiere of AN IDIOT ABROAD 2: THE BUCKET LIST was the network’s most-watched telecast ever in the key demographics of Persons 25-54 (538,000 viewers), Persons 18-49 (480,000 viewers) and Males 25-54 (329,000 viewers). Overall, 1.3 million unique P2+ viewers watched the premiere starring Ricky Gervais, Stephen Merchant and Karl Pilkington on SCIENCE this past Saturday, January 21 at 10:00 PM (ET).
For the 10:00 PM (ET) timeslot, SCIENCE tied for third among all ad-supported cable networks with Males 25-54 (0.9). These demo figures, as well as the household rating (.6), each represent a significant gain over the performance of the season one premiere episode in January 2011; including a 133 percent increase in Persons 25-54 ratings (0.7 vs. 0.3) and a 100 percent jump in Persons 18-49 ratings (0.6 vs. 0.3).
“It’s fantastic news. I won’t be satisfied until Karl is as big a phenomenon as Justin Bieber,” said Gervais. “I just hope it doesn’t all rest on hair.”
The franchise’s second installment comes on the heels of the first season of AN IDIOT ABROAD, which became the SCIENCE’s most-watched series ever in 2011. In AN IDIOT ABROAD 2: THE BUCKET LIST, Pilkington is coerced into round two of the world’s most hilarious social experiment, as Gervais and Merchant force him to complete “the ultimate list of things to do before you die.” However, the list – compiled by Gervais and Merchant – is geared more toward the personal torture of Pilkington than it is for his personal fulfillment. Over eight episodes, Pilkington attempts to survive challenges including bungee jumping, taming cobras and swimming with sharks – solely for the amusement of his “friends” back in London.
Source: Nielsen Media Research, NPower time period data for 1/21/12. Premiere performance ratings and impressions data and time period rank data based on 10p hour among all ad supported cable networks for demos cited. Cume data based on P2+ time period audience data for both the 10p and 1a AN IDIOT ABROAD 2 telecasts.
SCIENCE, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of “how” and “why not.” The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, SCIENCE looks for innovation in mysterious new worlds as well as in its own backyard. SCIENCE and the SCIENCE HD simulcast reach more than 68 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, SCIENCE and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.