note, the ratings listed below are coverage ratings rather than national ratings.

via press release:


4.6 Million Total Viewers Tune In To The Third Season Finale And Encore Of
VH1’s “Basketball Wives” – Finale Episode Scores A 1.6 In the Key18-49 Demo

VH1’s First Hour-Long Scripted Series “Single Ladies” Scores An Impressive 1.4 Rating In The 18-49 Demo – 3.3 Million Total Viewers Tune In To the Season Finale And Encore Episode

The Premieres and First Encores of Both Series Drive VH1 to Win the 8 PM – 12 AM Cable Time Period Among
Women 18-49 and Women 18-34

NEW YORK, NY –August 9, 2011 VH1 continued to heat up the summer this past Monday evening with two hot season finales that drove the network to its highest rating of the year. Monday night’s 8:00PM* third season finale of “Basketball Wives ” scored a 1.6 in the key P18-49 demo making it the highest rated VH1 telecast since May 2009 and attracted 2.6 million total viewers. When combined with its 10PM* encore episode, the series brought in 4.6 million total viewers to VH1 Monday night. Across its ten episodes “Basketball Wives” season three has averaged 3.5 million total viewers for premiere and first encores.  “Basketball Wives” also was just rated the most social primetime program in July according to SocialGuide. The first-ever survey done by SocialGuide, tracks cable networks and its social data sourced (Twitter, Facebook, including total comments, unique commenters, and average followers per unique).

This season of “Basketball Wives” heated up to bring you three times the drama as ever before. Season three was fraught with broken relationships and ever evolving and the sometimes dissolving friendships of Shaunie O’Neal, Meeka Claxton, Evelyn Lozada, Jennifer Williams, Tami Roman, Suzie Ketcham, and Royce Reed. The women also hit the Big Apple and took Italy by storm. Follow up with the wives after the Season Three drama has unfolded to see where they stand now for the two-part “Basketball Wives Reunion Special” airing Monday, August 15th and Monday, August 22nd at 8PM* and hosted by NBA star John Salley.

For full episodes and extra scenes from “Basketball Wives ” users can visit or can access content from the season through VH1 Mobile by typing in on any internet-ready mobile phone.

At 9:00PM*, the season finale of VH1’s first hour-long scripted series  “Single Ladies ” also drew a season high impressive 1.4 rating in the key P18-49 demo and 2.2 million total viewers. When combined with its 11PM* encore, “Single Ladies” drew in 3.3 million total viewers.  Across its movie and eight premieres, “Single Ladies” averaged 2.9 million total viewers for premiere and first encores. The second season of “Single Ladies” is expected to begin filming in late 2011 and is slated for premiere in 2012.

The premieres and first encores of both series drove VH1 to win the 8 PM – 12 AM cable time period among women 18-49 and women 18-34.

“Single Ladies” is a modern, sexy ensemble series set in the world of Atlanta fashion, music, and celebrity starring Val (Stacey Dash), Keisha (LisaRaye McCoy) and April (Charity Shea) as 3 best friends with differing views on love and relationships.

For full episodes, clips and bonus content from the first season, visit

Executive producers include Queen Latifah, Shakim Compere, and Shelby Stone for Flavor Unit Entertainment. Executive producers also include Maggie Malina, Alex A. Motlagh for POPfilms, Stacy A. Littlejohn, and Tamra Davis. Executive producing for VH1 are Jill Holmes and Jeff Olde.  “Single Ladies” was written and created by Stacy A. Littlejohn and directed by Tamra Davis.

Shed Media produces “Basketball Wives” Executive producing for Shed Media are Nick Emmerson, Jennifer O’Connell, Alex Demyanenko and Sean Rankine. Tom Huffman is a consulting producer. Shaunie O’Neal and Phil Robinson are executive producers.  Executive producing for VH1 are Jill Holmes, Noah Pollack and Jeff Olde.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on Connect with VH1 at

Posted by:TV By The Numbers

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