via press release:
SEASON THREE PREMIERE OF SYFY’S HAVEN BECOMES #1 PRIMETIME DRAMA AMONG ADULTS 25-54 ON SEPTEMBER 21
NEW YORK – September 24, 2012 – The season three premiere of Syfy’s hit drama series Haven became the #1 primetime drama on cable in Adults 25-54 during its telecast on Friday, September 21 from 10-11 PM (ET/PT).
The delivery of 899,000 Adults 25-54 was up 13 percent from the season two premiere and represented the series’ best delivery in that demo in two years (September 2010).
Haven also drew 2.0 million total viewers, up six percent versus the July 2011 season two premiere.
In the premiere, Haven picked up immediately following the events of the gripping season two finale with Audrey (Emily Rose) having been kidnapped; Nathan (Lucas Bryant) warned against pursuing a romantic relationship with Audrey; and Duke (Eric Balfour) seemingly engaged in a fight to the death with Nathan after he discovers his family lineage is to kill Haven citizens with Troubles.
This season’s guest stars include Iain Glen (Game of Thrones, Downton Abbey), Bree Williamson (Gossip Girl, One Life to Live), Laura Vandervoort (Smallville, White Collar), Edge (WWE Superstar), Dorian Missick (Southland, The Cape), Kate Kelton (Harold and Kumar, American Psycho 2), Nolan North (Uncharted video game series, Pretty Little Liars), and Claudia Black (Uncharted video game series, Farscape).
Following last year’s successful innovative Twitter campaign, season three will introduce online viewers to a new entity in the Haven mythology—The Guard. Mysterious and deeply entrenched in the history of Haven, The Guard has hijacked Haven social media channels to get their message out—if you are troubled, we can help #EscapeToHaven by @TheGuardHaven. The Guard—represented by Kate Kelton, who portrays ’Jordan McKee” — has taken over Facebook (facebook.com/haven), YouTube (youtube.com/syfyimaginegreater) and Twitter profiles for Haven (Twitter.com/TheGuardHaven), using these social media channels to tell the story of Haven, and to attract new “recruits” to Haven.
Haven, based on the novella The Colorado Kid from renowned author Stephen King, follows former FBI agent Audrey Parker, who becomes a cop in the small town of Haven, Maine, and soon discovers the town’s many secrets, which also hold the key to unlocking the mysteries of her lost past.
From leading independent studio Entertainment One (eOne), Haven is co-commissioned by Shaw Media in Canada and globally via Universal Networks International (UNI).
The creative team behind Haven includes executive producers John Morayniss (The Firm, Hell on Wheels) from eOne Television and David MacLeod (Legends of the Fall, The Ray Bradbury Theater) of Big Motion Pictures, who are joined by Lloyd Segan, Shawn Piller, Scott Shepherd (Stephen King’s The Dead Zone, Greek) of Piller/Segan/Shepherd and Matt McGuinness (Journeyman, Dark Blue) as well as Sam Ernst & Jim Dunn (Stephen King’s The Dead Zone), who also developed the series.
Haven is produced by Entertainment One and Big Motion Pictures in association with Piller/Segan/Shepherd and airs on Syfy in the U.S., Showcase in Canada and internationally on Universal Networks International’s channels. Entertainment One controls the worldwide distribution rights to the one-hour series and concluded a deal with Germany’s Tele München Group (TMG) for the television rights in Continental Europe.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com) and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)