SenoraAcero_TVE_RETINA_2560x1450_1280x725_329271875668

via press release:

TELEMUNDO’S HIGHLY RATED “SEÑORA ACERO” FINALE RANKS #1 IN SPANISH LANGUAGE TV AT 10PM AVERAGING 2.7 MILLION TOTAL VIEWERS

The Super Series Ranked as the #1 Spanish-language Program in its Time Period During 14 out of its 16 Week Run Among Adults 18 to 49 

MIAMI – January 14, 2015 – Telemundo’s highly rated super series “Señora Acero” ended on a season high, averaging 2,764,000 total viewers and 1,587,000 adults 18 to 49 during its finale night on Monday, according to Nielsen.  Starring Blanca Soto in her Telemundo debut, the finale ranked as the #1 Spanish-language program, among total viewers and adults 18 to 49, in its time period; and was the #1 program, regardless of language, among males 18 to 49 and adults 18 to 34.  The finale was also the #1 telecast in prime time, regardless of language, among males 18 to 34.  The original series outperformed its closest competitor during 14 out of its 16 week run, among adults 18 to 49.  “Señora Acero” exemplifies Telemundo’s super series concept – scripted drama series that are edgier, action packed and faster pace than traditional novelas.

Locally, “Señora Acero” was the #1 program in its time period, regardless of language, in Miami, and #1 Spanish-language program, in New York and Philadelphia, among total viewers and adults 18 to 49.  

On the digital front, the finale was the #1 most social Spanish-language program for the night, ranked on Tweets among Hispanic Networks, according to Nielsen Social.  In total, the series reached 1.2 million uniques, generated 3.2 million visits and 8.3 million video streams across all of Telemundo’s digital platforms.

Produced by Argos Television and filmed in various locations around Mexico, “Señora Acero” tells the story of Sara Aguilar Bermudez (Blanca Soto), a stunningly beautiful, charismatic and intelligent woman who goes from housewife to someone capable of shaking up the entire structure of a government. After the unexpected murder of her husband Vicente Acero, Sara learns that her late husband was not the man she thought. From that moment, her life and her son’s life become an endless battle to escape authorities and the enemies of her late husband.

 

Source: Nielsen NPM, Live+SD, 9/23/14-1/22/15.  Senora Acero comparison to broadcast competition based on impressions, M-F 10-11pm strict daypart, excluding specials.  Closest competitor=UNI.  NSI, Live+SD, preliminary overnight data, 1/12/15, P18-49 & P2+.  Ranking based on impressions among broadcast networks in 10-11 pm ET/PT daypart.  Spanish-language TV=TEL, UNI, UMA, AZA, ETV & MFX.  Nielsen, 1/12/15, Hispanic Networks, Ranked on Tweets.  Adobe Analytics, US Only.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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