via Showtime press note:
- Despite facing some seriously tough competition – the Golden Globes, the AFC Championship, SAG Awards, NFL Pro Bowl and in the next two weeks the Superbowl and the Grammys… To-date, SHAMELESS is SHOWTIME’s best performing freshman drama (with four weeks of total data, outpacing DEXTER, DEAD LIKE ME, THE TUDORS and THE L WORD’s freshman seasons).
- Sunday Night’s episode delivered 1.45 million total viewers, with 1.11 million viewers at 10 p.m. and an additional 345,000 viewers at 11 p.m. (As a reminder, the show premiered to 982,000 total viewers at 10 p.m. and 1.3 million viewers for the night on January 9).
- The audience composition for SHAMELESS is shifting, posting significant gains with young adults. The fourth episode was up 53% among adults 18-34, up 69% in women 18-34 and up 45% in men 18-34 vs. the 10 p.m. premiere on January 9.
- Across all platforms (including On Demand, replays and DVR) to-date, SHAMELESS has delivered over 3.6 million viewers for its premiere episode. This is the best debut week for a SHOWTIME freshman drama.