via press release:
PBS’ MASTERPIECE MYSTERY! “Sherlock, Series 2” Uncovers Remarkable Ratings
– Premiere Episode Averaged 3.2 Million Viewers on PBS Stations Nationwide –
ARLINGTON, VA; May 7, 2012 — PBS announced today that “Sherlock” has a welcome home in the 21st century — Sunday night’s premiere of MASTERPIECE MYSTERY!’s second season averaged 3.2 million viewers, not including those viewing through station replays, DVRs or online streaming. (Nielsen Fast National data, 2.1 household rating.) The premiere of the second season of the BAFTA Award-winning series more than doubled the average PBS primetime rating (based on metered market averages). New episodes of “Sherlock” debut each Sunday night on MASTERPIECE through May 20.
“Benedict Cumberbatch and Martin Freeman have taken Sherlock and Watson to a whole new level,” said MASTERPIECE executive producer Rebecca Eaton. “We’re thrilled that viewers have responded so enthusiastically to this groundbreaking series.”
“The updated ‘Sherlock’ is witty and engaging, breathing new life into the classic stories,” said PBS senior vice president & chief TV programming executive John F. Wilson. “It’s the perfect combination of IQ and GQ for the PBS audience.”
PBS stations have brought viewers across the nation together for events dedicated to the new season, partnering with organizations across their communities for activities and screenings. Online, fans were given the opportunity to watch a sneak preview of the opening minutes of Series 2 on Facebook, beginning two weeks before broadcast; on May 2, a live-streamed fan Q&A from New York with actor Benedict Cumberbatch, co-creator Steven Moffat and producer Sue Vertue was shared across the Internet.
In addition, on May 6, nearly 15,000 fans checked in on the GetGlue entertainment social network, creating a social media reach of more than seven million people and earning the #3 trending spot on the site. Among the thousands of Sherlock tweets during broadcast, nearly 5,000 contained the official #SherlockPBS hashtag, according to social media monitoring service Meltwater Buzz.
The new season — which rejoins Sherlock and Watson in the midst of the nail-biting Series 1 conclusion — will be available on the PBS Video Portal after each national broadcast for a limited time (watch the premiere episode, “A Scandal in Belgravia,” here). Both seasons can be purchased on shoppbs.org. More information about Sherlock can be found on pbs.org/masterpiece.