via press release:
SPONGEBOB SQUAREPANTS DRAWS 5 MILLION VIEWERS
Nickelodeon Closes Week as Top Cable Net
NEW YORK–June 7, 2011–Nickelodeon’s SpongeBob SquarePants drew 5 million total viewers with a Saturday morning premiere(June 4, 10 a.m. ET/PT), which ranks as basic cable’s top animated series telecast with total viewers and the number-one telecast with kids 2-11 for the week. The half-hour long new episode “Squidward’s School for Grown Ups”, averaged an 8.2/3.0 K2-11, 8.4/1.8 million K6-11, and 5.3/1.1 million T9-14.
Nickelodeon also closed the week (5/30/11-6/5/11 as the number-one total day cable net with total viewers (2.2 million), kids 2-11 (1.2 million), kids 6-11 (728,000), and kids 2-5 (493,000). Nick also bested its closest competitor by double-digits with total viewers (+26%), kids 2-11 (+21%), kids 6-11 (+13%) and kids 2-5 (+42%).
Nickelodeon’s preschool programming block (Mon-Fri 7 a.m.-10 a.m. ET/PT) also boasts the top six preschool telecasts for the week, with Bubble Guppies ranking as week’s number-one preschool series telecast.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).