via press release:
Editor’s Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research provided audience estimates below, representing total audiences for each CBS program, including live plus DVR playback viewing that occurs within 7 days of the live broadcast.
SUNNY SUNDAY FOR “CSI: MIAMI” PREMIERE
In Its New Time Period, “CSI: Miami” Places First Among Entertainment Programs in Viewers, Adults 18-49 and Adults 25-54
“CSI: Miami” Lifts Time Period Considerably Versus Year-Ago Sunday
“Undercover Boss” Posts Across-the-Board Growth From Premiere Week
CBS Posts Huge Year-to-Year Increases from Same Night Last Year
CSI: MIAMI had a sunny Sunday premiere, placing first among entertainment programs in viewers and key demographics and significantly boosting the time period while UNDERCOVER BOSS posted across-the-board growth from premiere week, according to Nielsen preliminary live plus same day ratings for Oct. 3.
At 7:00 PM, 60 MINUTES was second behind FOX’s football in households (7.9/14) and viewers (12.48m); the broadcast tied for second in adults 25-54 (3.0/08, with NBC) and averaged a 2.1/06 in adults 18-49.
THE AMAZING RACE 17 was second in households (6.3/10), viewers (10.73m) and adults 25-54 (4.2/10) and averaged a 3.3/09 in adults 18-49.
At 9:00 PM, UNDERCOVER BOSS was second in viewers (13.08m) and adults 25-54 (5.1/11) and averaged a 4.0/09 in adults 18-49. Compared to week’s season premiere, UNDERCOVER BOSS was up +7% in households (from 7.0/12), +9% in adults 25-54 (from 4.7/12), +5% in adults 18-49 (from 3.8/10) and added +1.54m viewers (from 11.54m, +13%). UNDERCOVER BOSS topped “Desperate Housewives” in both viewers and adults 25-54.
At 10:00 PM, CSI MIAMI (P) was second to football in households (7.3/12), viewers (11.84m), adults 25-54 (4.1/10) and adults 18-49 (3.2/08). Compared to the year-ago time period (“Cold Case”), CSI: MIAMI was up +32% in adults 25-54 (from 3.1/07), +45% in adults 18-49 (from 2.2/06) and +18% in viewers (from 10.06m). CSI: MIAMI topped “Brothers and Sisters” in these measures.
For the night, CBS was second in households (7.3/12) and viewers (12.03m), averaging a 4.1/10 in adults 25-54 and 3.2/08 in adults 18-49. Compared to the same night last year, CBS was up +14% in viewers, +39% in adults 18-49 and +32% in adults 25-54.
CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS
Estimated Increases in Viewers and Adults 18-49 Versus Live Plus
Same Day Results
Viewer Lift Live +7 A18-49 Lift Live +7
The Amazing Race +882,000 11.61m +0.5 3.8
Undercover Boss +1.43m 14.51m +0.5 4.5
CSI: Miami +1.20m 13.04m +0.5 3.7
Updated Sunday ratings will be available on Tuesday.