via press release:
“SUPER BOWL’S GREATEST COMMERCIALS 2012,” AN INTERACTIVE COUNTDOWN SPECIAL HOSTED BY BOOMER ESIASON AND JILLIAN MICHAELS, TO BE BROADCAST WEDNESDAY, FEB. 1
Viewers Can Vote Now Online at CBS.com for the Best Super Bowl Commercial Brand, Then Vote Live During the Show for the Winning Brand’s Best Ad
Special Will Go Behind-the-Scenes of This Year’s Most Anticipated Super Bowl Commercials: GoDaddy.com, featuring Jillian Michaels and Danica Patrick, and Bud Light
Victoria’s Secret Model Adriana Lima Also Appears in the Special
CHEAT TWEET: Do u luv #Superbowlcommercials? Join @7BOOMERESIASON & @JillianMichaels 2 vote 4 your faves! 2/1 8pm ET/PT ON CBS http://bit.ly/zKv4Os
SUPER BOWL’S GREATEST COMMERCIALS 2012, an interactive countdown special where viewers will be able to vote LIVE when this year’s program focuses on Super Bowl’s Greatest Commercial Brands. The special, hosted by Boomer Esiason, Lead Analyst with CBS Sports’ NFL Sunday telecast, and fitness expert Jillian Michaels, will be broadcast Wednesday, Feb. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network.
Sponsors present their best commercials during the Super Bowl, and the big game wouldn’t be quite the same without them. For the advertising community, the Super Bowl is their Super Bowl, and often creates commercials specifically for the enormous viewership that the game provides. For many, watching the commercials is the most entertaining part of the Super Bowl. Advertisers try to get their money’s worth by rolling out their most creative and innovative spots. This one-hour special, now in its 12th year, will originate from Lucas Oil Stadium in Indianapolis and showcase the greatest Super Bowl commercial brands of all time.
The special will count down the 10 greatest Super Bowl commercial brands which will vie for the number one spot. Viewers can now go to http://www.cbs.com/superbowl to watch three of the most popular ads from each of 10 brands and vote for their favorites. Super Bowl commercial brands to be featured in this year’s special include Budweiser, Bud Light, Careerbuilder.com, Coke, Doritos, E*Trade, FedEx, GoDaddy.com, Pepsi and Victoria’s Secret.
Viewers will also be able to go behind-the-scenes of one of this year’s most anticipated Super Bowl commercials such as GoDaddy.com, featuring Jillian Michaels and Danica Patrick and Bud Light. Victoria’s Secret model Adriana Lima also appears in the special.
Boomer Esiason, who quarterbacked the Cincinnati Bengals, New York Jets and Arizona Cardinals during a 14-year NFL career, joined CBS Sports in February 2002 as a studio analyst for THE NFL TODAY, the CBS Television Network’s NFL pre-game show.
Upon retiring after the 1997 season, Esiason headed straight for the broadcast booth. He made his debut as a commentator for ABC’s NFL “Monday Night Football,” and called “MNF” games for two years. For the past nine years, he has called games for WestwoodOne/CBS Radio Sports’ “Monday Night Football” broadcasts and joined Marv Albert for an eighth year. Esiason debuted as host of WFAN’s national weekday morning radio show BOOMER AND CARTON IN THE MORNING on Sept. 4, 2007. Esiason also hosts his eighth year of “The Boomer Esiason Show” on Madison Square Garden Network. During the 2001 season, he served as an analyst on Fox Sports Net’s “NFL This Morning.”
After an All-America career at the University of Maryland, Esiason was selected by the Cincinnati Bengals in the second round of the 1984 NFL Draft and became one of the most successful quarterbacks in NFL history. In 1986, he earned his first of four Pro Bowl bids while leading the NFL’s most productive offense. In 1988, he led the NFL with a 97.4 passer rating and helped the Bengals win the AFC Championship before their loss to San Francisco in Super Bowl XXIII. That year, Esiason was named the NFL’s Most Valuable Player by the Pro Football Writers of America and the Associated Press. He again was the NFL passing leader in 1989 as Cincinnati claimed another division title. In 1993, after being traded to the Jets, Esiason became a Pro Bowler for the second time. In only three seasons with the Jets, he became the team’s fourth-leading all-time passer. After playing a season for the Arizona Cardinals, he returned to Cincinnati, where he ended his career with 2,969 completions in 5,205 pass attempts (57 percent completion percentage) for 247 touchdowns and 37,920 yards.
Throughout his career, Esiason, along with his wife, Cheryl, has been a committed and very active participant in many charitable causes, including the Boomer Esiason Foundation, established in 1993 to fight cystic fibrosis after his son, Gunnar, was diagnosed with the disease. To date, the foundation has raised over $73 million.
Jillian Michaels is one of the leading health and wellness experts in the country, educating, inspiring and motivating millions through her best-selling books, fitness DVDs, video games, Podcast, television appearances and more.
A personal trainer for 19 years, Michaels has established an impressive media empire. She has authored four New York Times bestselling books: Master Your Metabolism, The Master Your Metabolism Cookbook, Making the Cut, and her newest release, Unlimited: How to Build an Exceptional Life. She has also written Winning by Losing, The Master Your Metabolism Calorie Counter and Optimiza tu Metabolismo, the Spanish-translated version of Master Your Metabolism. Her DVDs include “Yoga Meltdown,” “30-Day Shred,” “No More Trouble Zones,” “Banish Fat Boost Metabolism,” “6-Week Six-Pack,” “Shred It With Weights,” “Ripped in 30,” “Killer Buns & Thighs,” and “Extreme Shed & Shred.” Michael’s online presence includes her web site, JillianMichaels.com, her weekly podcast, “The Jillian Michaels Show,” and her role as inspiration editor for everydayhealth.com. In addition, she has three video games for the Nintendo Wii, “Jillian Michaels’ Fitness Ultimatum 2009,” “Jillian Michaels’ Fitness Ultimatum 2010,” and “Jillian Michaels’ Fitness Ultimatum 2011,” as well as “Jillian Michaels’ Fitness Adventure” for the Xbox 360 Kinect. Michaels also has two iPhone apps, “Jillian Michaels Fitness Motivation” and “Jillian Michaels Slim-Down Solution.”
Jillian is also an official “GoDaddy Girl” for GoDaddy.com and was seen as part of their 2011 Super Bowl ad campaign. Millions will watch Jillian in action again in GoDaddy.com’s 2012 Super Bowl ad campaign.
Michaels is an ambassador for the American Cancer Society, Stand Up 2 Cancer, NFL Play 60, works with military families through the USO and works with the Alliance for a Healthier Generation, a program dedicated to eradicating the childhood obesity epidemic in the United States.
SUPER BOWL’S GREATEST COMMERCIALS 2012 is being produced by IMG Media, Juma Entertainment and Robert Dalrymple Productions. Robert Horowitz and Steve Mayer are the executive producers, and Robert Dalrymple and Tony Lanni are the producers. Paul Miller will direct.