via press release:
With Live + 7 Day delayed viewing now available for The CW’s fall season premieres, the network saw huge increases in viewing versus Live + Same Day, with digital viewing (across CWTV.com, Hulu, and mobile and tablet apps) also significantly adding to the total audience.
The season premiere of BEAUTY AND THE BEAST on Monday, 10/7 doubled its women 18-34 rating (+100%, 0.66 vs 0.33) in L+7 compared to L+SD, and nearly doubled its adults 18-34 rating (+95%, 0.43 vs 0.22). In total viewers, it saw a +57% gain (1.42M vs 905,000). Digital viewing increases the total audience for BEAUTY’s season premiere by +42%.
HART OF DIXIE, which premiered the same night, gained +84% in W18-34 (1.05 vs 0.57), and +69% in both A18-34 (0.66 vs 0.39) and A18-49 (0.66 vs 0.39). The digital viewing for HART OF DIXIE added another +61% onto the total audience for the premiere, and was up +21% from the initiated episodes for last year’s season premiere.
The season premiere of SUPERNATURAL on its new night, Tuesday, 10/8 gained +35% in total viewers (3.5M vs 2.59M), +38% in A18-34 (1.44 vs 1.04), +36% in A18-49 (1.63 vs 1.2), and +40% in W18-34 (1.73 vs 1.24). In L+7, it was The CW’s second-highest rated show for the week in both A18-34 and A18-49, behind only THE VAMPIRE DIARIES. The digital audience for SUPERNATURAL was up +44% from last season’s premiere, and gives the total audience for this season’s premiere a +24% bump.
The time period premiere of THE ORIGINALS jumped +63% in A18-34 (1.35 vs 0.83), +60% in A18-49 (1.44 vs 0.9), +77% in W18-34 (1.96 vs 1.11), and +48% in total viewers (2.85M vs 1.92M).
The season premiere of ARROW on 10/9 saw a +45% gain in total viewers in L+7 (3.97M vs 2.73M), a +54% increase in A18-49 (1.43 vs 0.93), and a +35% bump in A18-34 (1.15 vs 0.85). The series premiere of THE TOMORROW PEOPLE on the same night gained +32% in total viewers (3.06M vs 2.32M), +56% in A18-34 (0.84 vs 0.54) and +40% in A18-49 (1.19 vs 0.85).
Digital viewing for ARROW adds +25% onto its total audience for the season premiere. THE TOMORROW PEOPLE increases its total premiere audience by +28% when digital viewing is counted.