via press release:
· In its eighth season, SUPERNATURAL grew more than any other series on broadcast television this year in total viewers, according to final Live + 7 Day Nielsen ratings for the 2012-13 season. SUPERNATURAL saw a huge 20% gain in viewers year over year, the biggest jump of any show on broadcast TV. It was also #2 in growth in adults 18-49, with a 27% gain year-to-year.
- Also seeing gains in total viewers this season was THE VAMPIRE DIARIES, which grew 3 % versus last year. SUPERNATURAL and THE VAMPIRE DIARIES were two of only 18 total shows on broadcast (including news and sports programming) to see viewer increases this season.
- THE VAMPIRE DIARIES also finished the season as THE NUMBER ONE SOCIAL SCRIPTED SHOW ON BROADCAST, according to data from Trendrr.tv, which measures weekly social activity across Twitter, Facebook, GetGlue and Viggle. It was the #4 most social series on broadcast overall, behind only X Factor, American Idol, and The Voice.
- On GetGlue alone, SUPERNATURAL finished the season as the #5 most checked-in show on all of television, according to GetGlue. Overall, SUPERNATURAL was the #10 most social scripted show on broadcast, according to data compiled from Trendrr.tv.