via press release:

“Switched at Birth” Returns as Monday’s #1 Scripted Cable TV Telecast in Women

18-49 and Females 12-34; #1 Scripted Cable TV Telecast at 8PM Across Targets


~Levies Solid Gains Over its Spring Finale in Total Viewers and Target Demos



“Switched at Birth” (8:00-9:00 p.m.)


In its Labor Day return, “Switched at Birth,” ranked as Monday’s #1 scripted cable TV telecast in Women 18-49 (811,000/1.3 rating) and Females 12-34 (870,000/1.9 rating), the #1 scripted cable TV telecast in Prime in Women 18-34 (463,000/1.4 rating), and was the #1 scripted cable TV telecast in its time period in Adults 18-34 (649,000/0.9 rating), Adults 18-49 (1.13 million/0.9 rating) and Viewers 12-34 (1.11 million/1.2 rating).


  • “Switched at Birth” posted sizeable gains over last spring’s finale (3/20/12) in core demos, including by 32% in Total Viewers (2.25 million vs. 1.71 million), by 15% in Adults 18-49 (1.13 million vs. 979,000) and by 13% in Viewers 12-34 (1.11 million vs. 979,000).


Source: NTI, 9/3/12, Live + Same Day.


Posted by:TV By The Numbers

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