via press release:
SYFY SELLS BIG AS new reality series HOLLYWOOD TREASURE DRAWS 1.5 million TOTAL viewers AND nearly ONE MILLION ADULTS 25-54
Marks Syfy’s Best New Reality Franchise Premiere in Six Years
Syfy Ranks #2 Cable Network in Prime Last Night Among Adults 25-54
NEW YORK – October 28, 2010 – Syfy found treasure with its new original reality series Hollywood Treasure, which delivered 1.5 million total viewers, nearly one million (973,000) Adults 25-54 and 897,000 Adults 18-49 during its Wednesday, October 27 premiere at 10PM (ET/PT), becoming Syfy’s best new reality franchise premiere since the original Ghost Hunters debuted in October 2004.
Last night’s premiere episode, in which series star Joe Maddalena auctioned the Mary Poppins magic carpet bag for $95,000, also earned a 1.10 HH HH rating. The second episode at 10:30 PM (ET/PT) held 93 percent of its lead in, averaging 1.4 million total viewers, 832,000 Adults 18-49 viewers and 905,000 Adults 25-54 along with a 1.0 household rating.
Powered by Hollywood Treasure’s 939,000 Adults 25-54 and Ghost Hunters’ 1.24 million Adults 25-54, Syfy ranked #2 in that demo in prime among all basic cable networks. Ghost Hunters also scared up 1.968 million total viewers during its 9-10PM (ET/PT) time period.
Hollywood Treasure continues with two all-new, back-to-back episodes next Wednesday, November 3 at 10:00PM and 10:30PM ET/PT. Viewers can also participate first-hand by going to www.Syfy.com for a weekly online auction featuring exclusive prop items and experience packages from several of Syfy’s original series. This week fans can bid on the chance to win a trip to Seattle for an exclusive VIP tour of the new Battlestar Galactica exhibit.
On Sunday, October 31 from 7 PM-1 AM (ET/PT), join Syfy for the biggest Ghost Hunters Halloween Live Event ever. This year’s broadcast, featuring a live six-hour investigation at the Buffalo Central Terminal in Buffalo, NY, will mark the TAPS team’s biggest live investigation: 18 cameras, plus four exclusive camera feeds on www.Syfy.com, will be stationed to capture haunts throughout the massive terminal. Josh Gates (Destination Truth) will host The Event, and for the first time will be joined by a co-host: Allison Scagliotti (Warehouse 13).
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBC Universal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)