via press release:

TBS’s hit sitcom lineup led the network to another win as ad-supported cable’s #1 network in primetime among adults 18-34.

TBS claimed ad-supported cable’s Top 9 sitcom telecasts for the week among adults 18-34, with The Office leading a pack that includes Tyler Perry’s House of Payne and Friends.

Among adults 18-49, TBS scored ad-supported cable’s Top 13 sitcom telecasts for the week, with #1-ranking Tyler Perry’s House of Payne joined by The OfficeFriends and Seinfeld.

Shrek the Third continued its premiere run on TBS, with the Sunday morning telecast ranking as ad-supported cable’s #1 movie for the week among adults 18-34.

Coming off the third consecutive year of NBA on TNT regular season growth and back-to-back years of double-digit ratings increases for the NBA Playoffs, including the most-watched NBA Playoffs in Turner’s 25 year history for the 2009 NBA Playoffs, the 2010 NBA Playoffs on TNT are off to a strong start.

TNT’s tripleheader on Sunday, April 18, averaged a 2.2 national household rating, up 10% over 2009 (2.0 national household rating), and nearly 3.4 million total viewers, up 15% over 2009 (3,336,000 vs. 2,903,000).  The tripleheader featured Game #1 of the Charlotte Bobcats/Orlando Magic, San Antonio Spurs/Dallas Mavericks and Portland Trail Blazers/Phoenix Suns series.

TNT also experienced significant growth in households and key adult and male demographics, including adults 18-34, which had a 23% increase.

2010 NBA Playoffs on TNT
Households +8% (2,472,000 in 2010 vs. 2,280,000 in 2009)
Adults 18-34 +23% (1,169,000 vs. 951,000)
Adults 18-49 +11% (1,883,000 vs. 1,703,000)
Adults 25-54 +11% (1,683,000 vs. 1,523,000)
Men 18-34 +16% (819,000 vs. 707,000)
Men 18-49 +10% (1,340,000 vs. 1,216,000)
Men 25-54 +12% (1,186,000 vs. 1,057,000)
Ratings source: Nielsen Media Research.  Based on Live + Same day data for dates of the 2009 and 2010 NBA Playoffs on TNT (04/18/2010 vs. 04/19/2009) – 3 games each.

Overall for the week, TNT ranked as ad-supported cable’s #1 network in total day delivery of adults 25-54.

truTV scored a network best with Monday’s premiere of Southern Fried Stings.  The series, which follows a former state trooper and his team as they go after people engaged in illicit activities, garnered truTV’s most-watched series launch ever among viewers (1,743,000); adults 18-34 (399,000); and adults 18-49 (862,000).

The back-to-back premieres of Southern Fried Stings (Monday at 10 and 10:30 p.m.) combined to rank among cable’s Top 5 entertainment programs in the timeslot among viewers (1,755,000); adults 18-49 (850,000); and men 18-49 (490,000).

For the week, truTV ranked among ad-supported cable’s Top 10 networks in delivery of men 18-49 (270,000).

Posted by:TV By The Numbers

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