via press release:
TCM Introduces Line of Customizable Products Inspired by Upcoming

Fans of classic movies can put their cinematic passion on full display with a new line of unique products from Turner Classic Movies (TCM). Inspired by TCM’s landmark, seven-part documentary series MOGULS & MOVIE STARS: A HISTORY OF HOLLYWOOD, the customizable product line includes apparel, tote bags, mugs and more. The products are available for purchase through the new MOGULS & MOVIE STARS online store, which openstoday in conjunctionwith the premiere of the series. For this initiative, TCM is partnering with online retailer Zazzle.
The MOGULS & MOVIE STARS product line incorporates quotations from some of Hollywood’s greatest figures, including Louis B. Mayer (“If a story makes me cry, I know it’s good.”); Adolph Zukor (“If I’d known I was going to live this long, I’d have taken better care of myself.”); Mary Pickford (“This thing we call ‘failure’ is not the falling down but the staying down.”); Charlie Chaplin (“Life is a beautiful magnificent thing, even to a jelly fish.”); and David O. Selznick (“There are only two classes: first class and no class.”). Fans can customize each purchase by choosing a quotation andan item, which includes sweatshirts,long and short sleeve tshirts available for men and women in all sizes, mugs, tote bags, bumper stickers and magnets.
TCM’s new product line is the network’s latest initiative tied to the expansive documentary series MOGULS & MOVIE STARS. The network previously announced a multimedia exhibit traveling to five cities across the country. Inspired by the series, the exhibit features interactive displays on the history of American filmmaking, as well as unique memorabilia, including an OscarÒ statuette for Casablanca (1942), a dress worn by Vivien Leigh in Gone with the Wind (1939) and a costume worn by MOGULS & MOVIE STARS narrator Christopher Plummer in the Oscar-winning film The Sound of Music (1965). The exhibit traveled to Atlanta (Oct. 18-20 at Phipps Plaza) and New York (Oct. 25-26 at Grand Central Terminal), and will travel to Denver (Nov. 4-6, during the Denver Film Festival at King Center); San Francisco (Nov. 11-12 at Embarcadero Center); and Los Angeles (Nov. 18-20 at The Grove).
TCM will tell the comprehensive story of the men and women who built the American film industry in this groundbreaking, seven-part documentary series premiering Monday, Nov. 1, at 8 p.m. (ET). MOGULS & MOVIE STARS features rarely seen photographs and film footage; clips from memorable American movies; and interviews with distinguished historians and major Hollywood figures, including Sidney Lumet, Richard Zanuck, Samuel Goldwyn Jr., Peter Bogdanovich, Gore Vidal, Robert Osborne and Molly Haskell. Spanning from the invention of the first moving pictures to the revolutionary, cutting-edge films of the 1960s, this ambitious production is an epic history of Hollywood, detailing the personalities, inter-personal relationships, collaborations and conflicts that created an industry and an art form. The series also serves as a history of America, looking at how moviemakers responded to such major events as the Great Depression, World War II and the Civil Rights movement. MOGULS & MOVIE STARS is executive-produced by Bill Haber (TNT’s Rizzoli & Isles; Broadway’s The History Boys and Monty Python’s Spamalot) and written and produced by Jon Wilkman.
About Zazzle
Zazzle is the world’s leading platform for quality custom products. Zazzle’s proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle’s rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, Calif., Zazzle’s vision is to redefine commerce, powered by the world’s imagination.
About Turner Classic Movies
Turner Classic Movies is a Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world.  Currently seen in more than 85 million homes, TCM features the insights of veteran primetime host Robert Osborne and weekend daytime host Ben Mankiewicz, plus interviews with a wide range of special guests.  As the foremost authority in classic films, TCM offers critically acclaimed original documentaries and specials, along with regular programming events that include The Essentials, 31 Days of Oscar and Summer Under the Stars.  TCM also stages special events and screenings, such as the TCM Classic Film Festival in Hollywood; produces a wide range of media about classic film, including books and DVDs; and hosts a wealth of materials at its Web site, TCM is part of Turner Broadcasting System, Inc., a Time Warner company.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Posted by:TV By The Numbers

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