via Telemundo press release:
TELEMUNDO DELIVERS BEST FEBRUARY RATINGS IN NETWORK HISTORY AMONG ADULTS 18-34
Telemundo Secures a 27% Share of Spanish for Total Day among Key Demos
MIAMI – March 2, 2009 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its February NTI results today. According to Nielsen Media Research data, February 2009 ranks as the network’s best February performance in its history in Monday through Sunday prime among Adults 18-34 (364,000), up 8% over last year.
During Monday through Sunday prime, the network delivered its second highest audience ever among Adults 18-49 (650,000) marking Telemundo’s fifth consecutive month of year-over-year growth in the demo. Telemundo also delivered its second best total audience in February 2009.
Among total audience, Telemundo averaged nearly 1.3 million viewers during Monday through Friday prime. The network increased 20% in the Monday through Friday prime time slot over prior year among the Adults 18-49 demo (714,000 vs. 595,000).
Telemundo’s “12 Corazones” delivered 532,000 Adult 18-49 viewers in February, its best delivery since March 2008.
“Doña Barbara” delivered its strongest performance ever with 705,000 viewers. The 8pm novela is up 53% in its time period versus last year. In Men 18-49, “Doña Barbara” continues to climb new heights, delivering its fourth consecutive month-to-month increase and its best delivery to date in the male demographic.
“El Rostro de Analia” averaged 722,000 viewers in February 2009. Since its premiere date, “El Rostro de Analia” is averaging 709,000 viewers in Adults 18-49.
Telemundo’s “Sin Senos No Hay Paraíso” averaged 937,000 Adult 18-49 viewers, with a 26% share among Spanish-language networks. The program’s delivery in February 2009 increased delivery in the time period 70% versus February 2008.
In February 2009, “El Cartel” tripled the Men 18-49 and doubled the Adults 18-49 delivery against last year’s time period delivery. It delivered an average of 867,000 Adults 18-49 with a 27% share among Spanish-language networks.
Telemundo achieves a 27% share among Spanish-language networks among Adults 18-49 (337,000) and Adults 18-34 (192,000).
Telemundo’s broadcast of soccer matches continues to deliver impressive results. The Chivas vs. Toluca game on February 18 averaged 742,000 Adults 18-49 viewers, ranking as the second-best Chivas delivery in 2009.
“Caso Cerrado” delivered its best performance in the 4pm hour across all key demographics, including Men 18-49 with 241,000 viewers and a 47% share making it the #1 Spanish-language broadcast program in its timeperiod. The program also delivered 568,000 viewers with a 39% share of Spanish among Adults 18-49 and nearly 1.4 million total viewers in February 2009.
The program increased the time period over February 2008 by 46% in Adults 18-49. Both Univision and Telefutura experienced double-digit percentage declines in the 4PM hour compared with February 2008.
In February 2009, mun2 had the largest average month for the network of the season among its target audience (Persons 18-34).The cable network grew its overall prime time period number 25% over the previous month.
Telemundo.com celebrated its first month with double-digit growth among unique users (+23%) and total page views (+49%).