via press release:
TELEMUNDO MEDIA AND BUD LIGHT PRESENT
‘BUSCANDO MI RITMO,’
A NEW MUSIC REALITY COMPETITION SERIES
Celebrities are Paired with Undiscovered Music Acts, All Vying for a Shot at Producing an Original Song to be Performed at Telemundo’s ‘Premios Tu Mundo’
Contestants to Compete for a $25,000 Donation to a Charity of their Choice
MIAMI – April 23, 2014 – Bud Light and Telemundo Media today announced “Buscando Mi Ritmo,” a new long-form branded reality competition series that will search for the unique sound that turns a singer into an artist – and an artist into a star. The series will put a new spin on the genre by pairing celebrities with up-and-coming musical bands that are looking to establish themselves in the music industry. The six-episode one-hour series premieres on Telemundo on Saturday, July 19th at 6 p.m. ET, with the ultimate prize revealed as a blue carpet performance at Telemundo’s 2014 “Premios Tu Mundo” awards in Miami on Thursday, August 21st.
To launch the new series, telenovela star and “Buscando Mi Ritmo” host, Gaby Espino, will introduce the show during a red carpet interview at the 2014 “Billboard Latin Music Awards Presented by State Farm” on Thursday, April 24th, followed by a promo spot that will drive viewers to Telemundo.com/BuscandoMiRitmo, a Bud Light branded digital hub with information on casting via social media, mobile devices, online or in-person events. Regional in-person castings are currently scheduled to take place in Los Angeles on May 7th, New York on May 15th, Dallas on May 21st and Miami on May 28th. The competition will call on bands, with members all over the age of 21, to accompany celebrities on their journey to music stardom.
During the series run, celebrity contestants, along with their bands, will compete each week in skill and performance challenges that will be judged by a panel of music industry experts and weekly celebrity guest mentors. At the end of the performance challenges, Gaby Espino will invite viewers to visit Telemundo.com/BuscandoMiRitmo, a multiplatform venue where fans can vote for their favorite performances. Judges’ and viewers’ votes will contribute to the celebrity contestants’ scores each week, which will determine who gets first pick to keep their band or steal someone else’s, and which style elements they earn for their final performance. Ultimately, the fans will have a hand in deciding what celebrity and accompanying band will win the competition.
Contestants will have the opportunity to unwind during each episode in the Bud Light branded lounge, where they can interact with each other as they await the judges’ decisions. Telemundo and Bud Light will also co-host a dedicated digital hub with exclusive interviews; information on the contestants, bands and judges; a rank-it-tool; and a viewer voting section. The series will be cross-promoted via segments on “Un Nuevo Día” and “Suelta La Sopa.”
“The pairing of the adventurous spirit of Bud Light with Telemundo’s total market approach to reaching the U.S. Hispanic is a natural collaboration for this creative and fun new series,” said Mike Rosen, Executive Vice President of Advertising Sales, Telemundo Media. “We’re thrilled to be working with such an iconic brand to introduce our viewers to up-and-coming talent and show them a different, more musical, side to their favorite celebrities.”
“When you combine Bud Light with music, the possibilities are endless and anything could happen – especially when you do it in a culturally relevant way,” said Patricio Ferrara, Multicultural Manager for Anheuser-Busch. “This music platform embodies the fun and spirited personality of Bud Light and allows the brand to connect with its core consumers.”
The winning celebrity and musical band will be revealed and debut their song in a blue carpet performance on the Bud Light Stage at Telemundo’s 2014 “Premios Tu Mundo” award show. The celebrity that takes home top honors will win a $25,000 donation to the charity of his or her choice, while the accompanying band gets a $10,000 cash prize. Runner up celebrities will win a $5,000 donation to their charity of choice.