via press release:

Network Garners 24% Share of Adult 18-49 Audience among Spanish-Language Broadcast Networks in Primetime, +2 Point Gain

Banner Season Highlighted by Record Ratings for Primetime Novelas, “Noticiero Telemundo” and the 2012 London Olympic Games

Best Year Ever for with +71% Growth among Unique Users across Digital Platforms

MIAMI – September 26, 2012 – Telemundo Media delivered the network’s best season ever for the 2011-2012 broadcast season, averaging 1,351,000 total viewers, up a record-breaking +12% in Monday through Friday prime with a 24% share, a 2 point gain versus last season, according to Nielsen. Telemundo was the only Spanish-language broadcast network with growth in total viewers, marking its second straight season win as the fastest growing Spanish-language broadcast network in the demographic. Additionally, recorded its best season ever, with growth of 71% for unique users across digital and mobile platforms, page views up 26% and video streams up 58%.

Telemundo also was the only Spanish-language broadcast network with growth in adults 18-49 (685,000), making it the fastest growing for the second straight season. Telemundo garnered a 24% share of the adult 18-49 audience, a 2 point gain versus last season. In contrast, Univision decreased by -2% and Telefutura marked the worst performance in nine seasons, down -27%.

2011-2012 Season Highlights

Telemundo delivered the best month on record seven times during the season in Monday through Friday primetime among total viewers and four times among adults 18-49.

Three of Telemundo’s original primetime telenovelas ranked among the 10 highest-rated novelas in network history. “Pablo Escobar: El Patron del Mal” (Pablo Escobar, The Drug Lord) averaged over one million adults 18-49 premiere-to-date, while “Una Maid en Manhattan” (Maid in Manhattan) averaged 766,000 adults 18-49 and “La Casa de al Lado” (The House Next Door) averaged 756,000 adults 18-49. The March 6 premiere of Telemundo’s “Corazón Valiente” (Fearless Heart), starring Mexican novela stars Adriana Fonseca and José Luis Reséndez, drew 1.1 million adults 18-49 and became the network’s highest-rated novela premiere at 9pm in the demographic since 2006.

The 2012 “Billboard Latin Music Awards Presented by State Farm” delivered its best ratings in the awards show’s 14-year history on Telemundo, averaging more than 2.4 million total viewers and 1,287,000 adults 18-49. Online, this year’s “Billboard Latin Music Awards Presented by State Farm” saw +87% more unique visitors and +127% more video streams than last year and delivered the awards show’s best ever online results.

In addition, the network reported record-breaking ratings for its coverage of the 2012 London Olympic Games, which delivered a total cumulative viewership of 22.5 million total viewers, 42% over Telemundo’s delivery for the 2008 Beijing Olympic Games. The “Great Golden Final” between Brazil and Mexico ranked as the most watched Olympic event in the history of the network, averaging 3.6 million total viewers. The first game of soccer team Club León since Telemundo acquired the rights for the U.S. of all the home games averaged nearly one million total viewers and 641,000 adults 18-49 on September 14. Telemundo Media’s digital properties posted 1.5 million visitors from July 25 to Aug 12. This generated 1.9 million total visits (399% more than Beijing) with 1.7 million video-streams (488% more than Beijing) and 19.6 million page views (335% more than Beijing).

“Noticiero Telemundo” with José Díaz-Balart delivered its best results among total viewers in the network’s NPM history, with a 9% increase versus the prior season. Among adults 18-49, “Noticiero Telemundo” delivered its strongest performance in five seasons, up +6% versus the prior season.

Telemundo was home to the highest-rated movies on Spanish-language broadcast television in the 2011-2012 primetime season, airing five of the top 10 and 13 of the top 20 movies among total viewers, and five of the top 10 and 11 of the top 20 movies among adults 18-49. Telemundo also broadcast the number one film among kids 2-11 with “Toy Story” and persons 12-17 with “Finding Nemo.”

Additionally, on September 22, the final Saturday of the season, Telemundo ranked number one in primetime on Spanish-language TV, beating Univision by 6% with “The Karate Kid.” The movie delivered 873,000 viewers in adults 18-49 and ranked as the network’s number one primetime movie of the season.

Source: The Nielsen Company, NPM, Live+SD, 2011-12 season (9/19/11-9/23/12) vs. 2010-11 season (9/20/10-9/18/11); strict prime daypart M-F 7-11pm; share of Spanish-language TV audience based on A18-49 and P2+ (000) to 3 networks (TEL, UNI, TF). Omniture SiteCatalyst 2011-12 season (9/19/11-9/23/12) vs. 2010-11 season (9/20/10-9/18/11.



Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, and; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Posted by:TV By The Numbers

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