via press release:
TELEMUNDO MEDIA’S “BILLBOARD MEXICAN MUSIC AWARDS” REACHES OVER 4 MILLION TOTAL VIEWERS AND NEARLY 2.2 MILLION ADULTS 18-49
The Biggest Stars of Mexican Music Gathered at the 2013 Billboard Mexican Music Awards with Mesmerizing Performances and a Festive Tribute to Mexican Music
MIAMI – October 10, 2013 – Telemundo’s live broadcast of the third annual “Billboard Mexican Music Awards” from the renowned Dolby Theatre in Hollywood, California and hosted by telenovela superstars Rafael Amaya and Aylin Mujica, cumulatively reached 4,065,000 total viewers and 2,196,000 adults 18-49 throughout the broadcast, according to Nielsen. The show featured the biggest stars of Mexican music with mesmerizing performances and a festive tribute to Mexican music. For more information, please visithttp://www.nbcumv.com/ and Twitter: @TLMDMediaPR https://twitter.com/TLMDMediaPR.
The third annual “Billboard Mexican Music Awards” delivered an average of 1.4 million total persons and 777,000 adults 18-49.
The pre-show “La Alfombra de Premios Billboard de la Música Mexicana,” generated an average of 945,000 total viewers and 422,000 adults 18-49.
The Billboard Mexican Music Awards honors the albums, songs, most popular singers, labels and publishers of Mexican music according to Billboard chart performance.
Source: Nielsen, NPM Live+SD, 10/9/13, fast national program ratings. Reach based on NPM fast cume, 6+ minute qualifier.