via press release:
TELEMUNDO’S LA REINA DEL SUR OUTPERFORMS UNIVISION FOR SECOND CONSECUTIVE DAY
La Reina del Sur Fuels Best Prime Average in Telemundo’s History Among Total Viewers
Network’s Epic Telenovela Remains #1 Entertainment Program in Los Angeles, Miami and Houston
MIAMI – March 3, 2011 – Telemundo’s “La Reina Del Sur” outperformed Univision across key demographics on Wednesday, according to Nielsen Media Research. “La Reina del Sur” grew two consecutive days in a row with 3.1 million total viewers (persons 2+) and delivered over 2 million (2,009,000) adults 18-49, up 29% and 31%, respectively, from Monday’s premiere. Additionally, “La Reina del Sur” ranked #1 at 10pm among all broadcast networks in men 18-34, regardless of language.
The delivery of “La Reina del Sur” helped push Wednesday’s primetime (7-11pm) average to 1,683,000 total viewers, Telemundo’s best prime performance among regularly scheduled programming in NTI history. Locally, “La Reina del Sur” was #1 across all stations in the time period in Los Angeles, New York, Miami and Houston among key adult demos, regardless of language. Among Spanish-language stations, the telenovela was #1 in Los Angeles, New York, Miami, Houston and Chicago among key demos.
In Houston, “La Reina del Sur” outperformed all stations regardless of language for the third consecutive night. In Los Angeles, for the second consecutive night among key demos “La Reina Del Sur” outperformed all programs in the market regardless of language.
The telenovela’s unprecedented numbers boosted Telemundo’s other programming, including local news. Telemundo’s local Miami station delivered the #1 late newscasts in the market for the third consecutive night among adult key demos. On Wednesday, local late news was #1 in Los Angeles, New York, Miami, and Dallas across all stations among key adult demos, regardless of language. Telemundo’s local newscasts also outperformed Univision’s local newscasts in Los Angeles, New York, Miami, Chicago and Dallas among adult key demos.
Telemundo’s mobile and digital platforms continue to surge since the premiere of “La Reina del Sur”, with traffic generating double-digit growth. On the “La Reina del Sur” website on Telemundo.com, the first two nights generated a total of 2.2 million page views, 74,000 unique users, and a total of 368,000 video streams. On mobile, the “La Reina del Sur” site generated over 50,000 unique users and 300,000 page views. The telenovela’s facebook page has garnered over 13,000 fans and 600 Twitter followers.
Source: NTI, Live +Same Day, 3/2/11; NSI 3/2/11 Adults= A 18-34 and A18-49.