via press release:
|mun2 DELIVERS BEST MARCH AND BEST FIRST QUARTER IN NETWORK HISTORY AND CONTINUES TO BE THE FASTEST-GROWING HISPANIC CABLE NETWORK|
|mun2 REMAINS #2 MOST WATCHED MUSIC LIFESTYLE CABLE NETWORK|
|LOS ANGELES – April 6, 2011 – Telemundo’s mun2, the fastest-growing Hispanic cable network that celebrates the uniquely American lifestyle, today announced its strongest March and strongest first quarter in network history.
According to Nielsen ratings, the first quarter of 2011 (Q1) was mun2’s strongest first quarter in network history in Monday through Sunday prime. Among total viewers the network scored 86,000 Persons 2+, with 42,000 Persons 12-34, 32,000 Persons 18-34 & 50,000 Persons 18-49. The network reached double-digit year-to-year growth across key demographics with +31% more Persons 12-34, +52% more YLAs (Young Latino Americans aged 18-34) and +56% more adults.
mun2 continues to be the fastest-growing Hispanic cable network, with a year-to-year growth of +63%, higher than Galavision, Fox Deportes, Discovery en Español, Gol TV and Tres: MTV, Musica y Mas. During the first quarter of the year, mun2 maintains a solid #1 spot in the young Latino space with +72% Persons 18-34 audience share vs. MTV Tr3s Musica y Mas. mun2 is the second most watched music lifestyle cable network among YLAs in Monday through Sunday prime, out-performing VH1, BET, MTV2, Tres: MTV, Musica y Mas and Fuse.
mun2 also reached its best March in network history, with 81,000 total Persons 2+, 40,000 Persons 12-34, 30,000 Persons 18-34 and 45,000 Persons 18-49. Additionally, mun2 experienced year-to-year increases of +50 % in Monday through Sunday prime, +47% total day and +44% during the cable network’s You’re On Weekend original programming time slot and among Persons 18-34.
You’re On Weekend Premieres:
During its premiere month, the spin off reality series I Love Jenni, which follows famed Latin recording artist Jenni Rivera and her larger-than-life family, delivered 96,000 Persons 2+, 49,000 Persons 12-34, 36,000 Persons 18-34, and 52,000 Persons 18-49 on average across its telecasts during its You’re On Weekend time slot, an increase of +57% among YLAs vs. season one of Jenni Rivera Presents Chiquis and Raq-C.
In its first four weeks on air, I Love Jenni content has already reached an impressive 1.6 million total viewers Persons 2+, and 691,000 Persons 18-34.
Also part of mun2’s original You’re On Weekend programming, The mun2 Look season two brought in 52,000 Persons 2+, 28,000 Persons 12-34, 22,000 Persons 18-34, & 30,000 Persons 18-49 across all its telecasts, an increase of +16% among YLAs, compared to its first season. Co-creator, executive producer and host Paula Garces joins celebrity stylist Jorge Ramon in the hour-long, fashion, magazine-style show where they give dramatic head-to-toe makeovers, and unveil the latest trends on and off the runway. Season two celebrity guests include Perez Hilton, Wisin y Yandel, Prince Royce, Far East Movement, and many more.
Source: The Nielsen Company, NPM & NPM-Hispanic, Live+SD, 3/1/10-3/28/10 vs. 2/28/11-3/27/11; 12/28/09-3/28/10 vs. 12/27/10-3/27/11; I Love Jenni Reach Projections, 3/05/11-3/27/11, 6 min qualifier. I Love Jenni & The Look all telecasts Live+SD (3/5/11-3/27/11)
mun2 (moon-dos) is the lifestyle cable network for today’s culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 36 million households, and is a part of the Telemundo Communications Group, a division of NBCUniversal.