via press release:
CBS’S THURSDAY FRESHMAN COMEDIES POST WEEK-TO-WEEK GROWTH
“The Millers” Sweeps its Time Period with Weekly Gains in Viewers, Adults 18-49 and
“The Crazy Ones” First in Viewers and Up in Adults 18-49
“The Big Bang Theory” Tops the Night in Viewers, Adults 18-49 and Adults 25-54
CBS Wins Thursday in Viewers and Key Demos
CBS’s freshman comedies THE CRAZY ONES and THE MILLERS both posted week-to-week growth, while THE BIG BANG THEORY was Thursday’s #1 program in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for Oct. 17.
THE BIG BANG THEORY was first in viewers (17.20m), adults 25-54 (6.5/18) and adults 18-49 (4.9/16). THE BIG BANG THEORY was the night’s #1 program in viewers, adults 25-54 and adults 18-49.
THE MILLERS was first in viewers (12.17m), adults 25-54 (4.4/11) and adults 18-49 (3.2/09). Compared to last week, THE MILLERS was up +5% in adults 25-54 (from 4.2/11) and +7% in adults 18-49 (from 3.0/09) and added +440,000 viewers (from 11.73m +4%).
THE CRAZY ONES was first in viewers (9.53m) and adults 25-54 (3.3/08) and was second in adults 18-49 (2.5/07, -0.1 behind ABC). Compared to last week, THE CRAZY ONES was up +4% in adults 18-49 (from 2.4/07) and even in adults 25-54.
TWO AND A HALF MEN was second in viewers (8.52m), adults 25-54 (3.0/07) and averaged 2.1/06 in adults 18-49.
At 10:00 PM, ELEMENTARY was second in viewers (8.41m) and averaged 2.3/06 in adults 25-54 and 1.6/04 in adults 18-49.
For the night, CBS was first in viewers (10.71m), adults 25-54 (3.6/09) and adults 18-49 (2.6/08) for the fourth consecutive Thursday this season.
Updated Thursday ratings will be available later today.
Editor’s Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17% in 2012. In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago. Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.