via press release:
THE CW’S GOSSIP GIRL CLIMBS TO SEASON HIGHS
GOSSIP GIRL Delivers Season Best Performances in All Key Categories,
Including Adults and Women 18-34
GOSSIP GIRL Builds By Double Digits Over Last Week
The CW Scores Best Monday of the Season in Adults 18-34 and Women 18-34
October 5, 2010 (Burbank, CA) – The CW’s highly addictive hit GOSSIP GIRL climbed to its best performance of the season in all key categories, including adults 18-34 (1.7/5), women 18-34 (2.8/7), adults 18-49 (1.1/3), women 18-49 (1.7/4) and total viewers (2.0mil), according to Live Plus Same Day Nielsen ratings for Monday, Oct. 4, 2010.
Compared to last week, GOSSIP GIRL shot up 31% in adults 18-34, 33% in women 18-34, 10% in adults 18-49, 13% in women 18-49 and 12% in total viewers. Gossip Girl was also up or on par with its year ago performance in key demos.
GOSSIP GIRL ranked second in the 9:00-10:00pm hour among women 18-34 (tie with CBS).
This marks The CW’s best Monday of the season in adults 18-34 (1.5/4) and women 18-34 (2.36).