via press release:
THE CW’S TUESDAY DRAMAS CLIMB AS
LIFE UNEXPECTED HITS SEASON HIGH WITH WOMEN 18-34
ONE TREE HILL and LIFE UNEXPECTED Build Week-to-Week in Target Demos
LIFE UNEXPECTED Scores Season Highs in Women 18-34;
Matches Season High in Adults 18-34
The CW Matches Best Tuesday of the Season in Women 18-34
October 6, 2010 (Burbank, CA) – Both of The CW’s Tuesday dramas were on the rise, with week to week gains in target demos. LIFE UNEXPECTED soared 45% over last week to post a season high in women 18-34 (1.6/4), according to preliminary live plus same day Nielsen ratings for Tuesday, Oct. 5, 2010. In fact, LIFE UNEXPECTED delivered its best women 18-34 performance since 3/15/10.
Additionally, LIFE UNEXPECTED also matched its season highs in adults 18-34 (1.0/3) with gains of 25% over last week.
ONE TREE HILL also improved over last week by 13% in women 18-34 (1.8/5) and 9% in adults 18-34 (1.2/4).
ONE TREE HILL and LIFE UNEXPECTED combined to match The CW’s best Tuesday of the season in women 18-34 (1.7/5), posting growth of 31% over last week.