via press release:
THE CW’S VAMPIRE DIARIES RISES ON THURSDAY NIGHT
TO STAKE OUT ITS BEST PERFORMANCE SINCE DEBUT
VAMPIRE DIARIES Scores its Largest Audience and Best Delivery in Key Demos
Since its Series Premiere
VAMPIRE Again Ranks as Thursday’s #1 Show on Network TV with Female Teens;
Freshman Hit Takes Second in the Hour with Teens and Females 12-34
Both VAMPIRE DIARIES and SUPERNATURAL Build Week-to-Week
With VAMPIRE DIARIES Improving The Time Period and SUPERNATURAL Growing,
The CW’s Thursday Delivers Year-to-Year Increases in Key Demos
October 16, 2009 (Burbank, CA) – The CW’s freshman hit THE VAMPIRE DIARIES gained momentum last night to score its largest audience (3.86mil) and best ratings in adults 18-34 (2.0/6), adults 18-49 (1.8/5) and women 18-49 (2.4/7) since its series premiere, according to preliminary Live Plus Same Day Nielsen ratings for Thursday, Oct. 15, 2009.
VAMPIRE DIARIES remains on a hot streak with young viewers, again ranking as Thursday’s #1 show on network TV with female teens (2.5/9). VAMPIRE DIARIES also ranked second in the hour with teens (1.8/7) and females 12-34 (2.6/8).
Both of The CW’s Thursday dramas were on the rise this week. VAMPIRE DIARIES improved 5% in adults 18-34, 6% in adults 18-49, 9% in women 18-49 and 10% in total viewers. The show retained 96% of its week ago delivery in women 18-34 (2.6/8). Meanwhile, SUPERNATURAL saw a nice bump this week, building 8% with women 18-34 (1.4/4), 27% with women 18-49 (1.4/3) and 7% with total viewers (2.6mil).
Not only were both VAMPIRE DIARIES and SUPERNATURAL up week-to-week, they’ve improved their time periods versus a year ago. VAMPIRE has gained 18% in adults 18-34 (2.0/6), 63% in women 18-34 (2.6/8), 6% in adults 18-49 (1.8/5) and 50% in women 18-49 (2.4/7) versus the time period delivery a year ago. And in its 5th season, SUPERNATURAL continues to build with year-to-year gains of 30% in adults 18-34 (1.3/4), 27% in women 18-34 (1.4/4) and 17% in women 18-49 (1.4/3).
With the year-over-year increases of both shows, The CW’s Thursday has improved overall by 14% in adults 18-34 (1.6/5), 43% in women 18-34 (2.0/6), 7% in adults 18-49 (1.5/4) and 36% in women 18-49 (1.9/5).