via press release:
BEAUTY, MEET YOUR MAKERS!
OXYGEN MEDIA TRANSFORMS 12 MODELTESTANTS INTO SUPERMODELS ON
“THE FACE” SEASON TWO PREMIERING WEDNESDAY, MARCH 5 AT 10PM ET/PT
Network Announces ELLE Magazine As Editorial Partner
With The Winner To Be Featured In July Issue
NEW YORK, NY – January 6, 2014 – Twelve modeltestants will compete to become the newest face of Frédéric Fekkai as Oxygen Media premieres the second season of modeling competition series “The Face,” on Wednesday, March 5 at 10 PM ET/PT. The network today announced ELLE, the world’s largest fashion magazine with 44 editions around the world, as an editorial partner. The partnership includes in-show integrations, guest judging roles, prizing and digital cross-promotions, with the winner appearing in the July issue of ELLE in a feature styled by Fekkai. It takes a team of “FaceMakers,” or fashion insiders, to transform a model into a supermodel and the magazine’s top editors will appear throughout the season to help guide the hopefuls and lend their expertise. Editor-in-Chief Robbie Myers (@robbie_ELLE), Creative Director Joe Zee (@mrjoezee), Fashion News Director Anne Slowey (@anneslowey) and ELLE.com Editor, Leah Chernikoff (@leahchernikoff) will appear throughout the competition. As previously announced, Oxygen and Shine America formed a strategic multi-dimensional partnership with Frédéric Fekkai, a global leader in luxury hair care. Frédéric himself will be seen in a number of episodes and in the end, the winner will receive an ultimate grand prize of becoming a spokesperson and ambassador for Frédéric Fekkai’s 2014 national ad campaign.
“ELLE Magazine is a FaceMaker and fashion authority. Their print and digital properties reach a global audience of modern young women,” said Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media. “The ELLE brand embodies beauty, mentorship, authenticity and the power of transformation, which makes them a perfect partner for “The Face.”
As part of the editorial partnership, digital and social media cross-promotions will include exclusive blogs by ELLE editors giving fans expert fashion and style tips on Oxygen.com and ELLE.com, in addition to promotion via ELLE’s exclusive blogger relationships and their “Inner Circle” reader panel. “The Face” cast and editors from the magazine will also host a Google+ hangout leading up to the season premiere.
“We always want to inspire and empower the more than 16 million women ELLE reaches across a variety of mediums,” said Robbie Myers, Editor-in-Chief of ELLE. “We’re excited to bring that spirit to our partnership with ‘The Face’ this season as our editors help guide the hopefuls as they learn what it really takes to be a successful, working model.”
Produced by Shine America, “The Face” returns with executive producer Naomi Campbell (@NaomiCampbell) as a supermodel coach along with two new supermodel coaches, Anne V (@AnneV) and Lydia Hearst (@LHearst) and host Nigel Barker (@NigelBarker). The ten-episode series tests the modeltestants’ versatility and fundamental skills in an array of challenges such as photo shoots, runway shows and commercials. Throughout the season, the hopefuls will have the opportunity to make a life-changing transformation through unprecedented access to clients, national brands and iconic mentorships.
Fans of “The Face” can access exclusive content and join the conversation on the show’s social accounts, including Facebook, Twitter, Tumblr, Google+ and Pinterest. Viewers may root for their favorite coach using #TeamNaomi, #TeamAnneV and #TeamLydia and tweet or read about the series using #TheFace hashtag on Twitter. The supermodel coaches and host can also be followed via Twitter using @NaomiCampbell, @LHearst,@AnneV and @NigelBarker.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to “live out loud.” The growing cable network is the premier destination for unique and original unscripted programming including “The Face,” “Best Ink,” “Preachers of L.A.,” “I’m Having Their Baby” and “Bad Girls Club.” Oxygen is a social media trendsetter and leader in engaging modern young women– anywhere, anytime and on any device. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more information visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser and The Face, as well as adaptations of Shine Group formats such as MasterChef, MasterChef Junior, Minute to Win It and the upcoming series Slide Show, as well as scripted series including The Bridge and upcoming Gracepoint. Shine America incorporates several divisions including unscripted format label Ardaban and Shine Latino, which develops and distributes original Spanish-language content to the U.S. marketplace. The company also has a joint-venture with award-winning producer Nigel Lythgoe (Nigel Lythgoe Productions). The global Shine 360? division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.
ELLE is the No. 1 fashion magazine brand in the world, with 44 editions, 23 million readers, 34 websites, and 28 million unique visitors worldwide. ELLE US reaches an audience of 5.6 million readers, who find in ELLE a rich mix of fashion, beauty and culture that invites the reader to discover their personal style. ELLE is also the foundation of numerous brand extensions, including ELLE Décor (25 editions), ELLE à table (4 editions), and ELLEgirl (3 editions). ELLE is owned by the Lagardere Active group (France), and ELLE US is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines reaching 86 million adults each year (Fall 2013 MRI GfK). For more information visit ELLE.com, or follow ELLE on Twitter (@ELLEmagazine), Facebook (facebook.com/ELLEmagazine), Google+ (plus.google.com/+ELLE), Instagram (@ELLEUSA), Pinterest (pinterest.com/ELLE), or Tumblr (ELLE.tumblr.com).