via press release:
THE PRICE IS RIGHT” TO FEATURE “SOCIALLY AWESOME WEEK,”
AN INTERACTIVE FAN-BASED EVENT SPANNING MULTIPLE SOCIAL MEDIA PLATFORMS AND EPISODES, JUNE 2-6
Studio Audience and Fans At Home to Impact Special Week of Shows Via the Social Media Platforms Instagram, Twitter, YouTube, Pinterest and Facebook
Daytime Emmy Award-winning game show THE PRICE IS RIGHT, network television’s #1-rated daytime series and the longest-running game show in television history, will feature “Socially Awesome Week,” a full week of interactive, fan-driven episodes that will span a number of social media platforms including Instagram, Twitter, YouTube, Pinterest and Facebook. The episodes will run Monday, June 2 – Friday, June 6 (11:00 AM-12:00 PM, ET; 10:00-11:00 AM, PT) on the CBS Television Network.
“What better way to celebrate Price’s awesome fans than with our themed ‘Socially Awesome Week?” said Angelica McDaniel, Senior Vice President, CBS Daytime. “There is an ongoing and evolving focus on growing our social media footprint across CBS Daytime and this innovative week of shows across multiple media platforms furthers that vision.”
Taped in April, highlights for the week include an Instagram contestant search where one of the two finalists selected to attend the taping in Los Angeles will be called to “come on down.” In addition, “Socially Awesome Week’s” final episode on June 6, titled “The You Decide Show,” will feature a full hour of content decided by the show’s Twitter fan base. As part of a week-long call to action in April, fans voted using #YouDecide on key elements of the show’s production, including prizes, games, wardrobe and even where host Drew Carey should take a “Selfie.”
“We are excited to invite our loyal and enthusiastic fans to interact and participate in our week-long event,” said Executive Producer Mike Richards. “Fans at home can play the games along with the contestants as they always do, but will be able to engage socially in new and different ways throughout the week.”
For the first time, THE PRICE IS RIGHT will feature fan tweets on air throughout the week. Other interactive elements include live tweeting, an exclusive behind-the-scenes experience viewable via YouTube and PriceIsRight.com, as well as a Facebook chat hosted by model Rachel Reynolds.
Complete Schedule of “Socially Awesome Week” is:
Monday, June 2 – Twitter
TWITTER TAKE-OVER: The live studio audience is made up entirely of @PriceIsRight Twitter followers. Fans and audience members share photos using #TPIRSelfie for a chance to be included in the CBS.com photo gallery. Viewers are encouraged to post their photos using #TPIRSelfie all week long.
Tuesday, June 3 – Pinterest, Facebook
PINTEREST SWEEPSTAKES KICK-OFF: Beginning at 11:00 AM, ET; 8:00 AM, PT, fans will have the unique opportunity to enter to win a trip to Hawaii via Pinterest during the episode by clicking the image on THE PRICE IS RIGHT Giveaway Board: http://www.pinterest.com/priceisright.
FACEBOOK CHAT: Fans can chat live during the show’s East Coast broadcast from 11:00 AM-12:00 PM, ET with model Rachel Reynolds on THE PRICE IS RIGHT Facebook page: http://www.facebook.com/ThePriceIsRightCBS.
Wednesday, June 4 – YouTube
SECOND SCREEN EXPERIENCE: Viewers will be given an exclusive, behind-the-scenes look at what goes on during the making of the episode. Viewable via YouTube and PriceIsRight.com, the second screen experience will play simultaneously with the show.
Thursday, June 5 – Instagram
INSTAGRAM CONTESTANT SEARCH: Fans submitted videos via Instagram using #PriceSearch for a chance to attend the taping and “come on down.” During the episode, one of the two selected finalists – either Robert Edwin Loeb, Jr. of Memphis or Vanessa Tony of Tampa – will be chosen as a contestant.
Friday, June 6 – Twitter
“THE YOU DECIDE SHOW”: This special episode features a full hour of fan-driven content decided by the show’s Twitter audience. Fans were asked to vote on key elements of the show’s production using #YouDecide. Also, Melissa Ordway and Daniel Goddard of the Network’s #1 daytime drama, THE YOUNG AND THE RESTLESS, will appear as guest models during this episode.
THE PRICE IS RIGHT is hosted by Drew Carey. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network. Mike Richards and Jennifer Mullin are the executive producers.
CBS Daytime has been #1 in the daypart for 27 consecutive years, featuring a balance of dramas, game shows and talk. The Network’s daytime lineup includes television’s #1-rated daytime program and longest-running game show THE PRICE IS RIGHT, the #1 daytime drama THE YOUNG AND THE RESTLESS, daytime talk show THE TALK as well as THE BOLD AND THE BEAUTIFUL and LET’S MAKE A DEAL.
Recently, CBS lead the nominations for THE 41ST ANNUAL DAYTIME EMMY® AWARDS with 60 nods, receiving more nominations than any other network. THE PRICE IS RIGHT received two nominations, including Outstanding Game Show.