Tonight Show With Jimmy Fallon

via press release:
In Late-Night Metered Markets Thursday Night:

Thursday’s “Tonight Show Starring Jimmy Fallon” (delayed by a primetime NFL overrun):
· Grew night to night for a second straight night in metered-market households (2.4 on Tuesday, 3.1 on Wednesday, 3.3 on Thursday) and for the first time tied CBS’s “Late Show with Stephen Colbert” (3.3).
· Note that on the prior night, “Tonight” rose in nationals to top “Late Show” in total viewers.
· Grew night to night for a second straight night in 18-49 in the local people meters (0.8 on Tuesday, 1.2 on Wednesday, 1.4 on Thursday) to outscore CBS’s “Late Show with Stephen Colbert” (0.8) for a second straight night after Colbert had nearly doubled “Tonight” with its Tuesday debut.
· Scored the show’s highest metered-market household rating for a Thursday (3.3) in five months (since April 9, 3.3).
· Jumped +27% above its summer average through Sept. 7 (3.3 vs. 2.6).
Jimmy Fallon’s guests Thursday included Andy Samberg and Carrie Underwood.

Thursday’s “Late Night with Seth Meyers” (delayed by a primetime NFL overrun):
· Grew night to night for a second straight night in metered-market households (1.1 on Tuesday, 1.4 on Wednesday, 1.8 on Thursday) to win the time period for a second straight night.
· Grew night to night for a second straight night in 18-49 in the local people meters (0.4 on Tuesday, 0.5 on Wednesday, 0.7 on Thursday) to win the time period for a third straight night (including a Tuesday tie).
· Jumped +50% above its summer average through Sept. 7 (1.8 vs. 1.2).
Seth Meyers’ guests Thursday included Neil Patrick Harris, New York City Mayor Bill DeBlasio and musical guest Panic! At the Disco

Metered-Market Household Rating
Show…Tues…Wed

Tonight…2.4…3.1…3.3
Late Sh…4.9…3.2…3.3
Kimmel…1.4…1.5…1.8

Nightline…1.0…1.0…1.1

Late Night…1.1…1.4…1.8
Late Late…1.3…1.1…1.3

Last Call…0.6…0.7…1.2

Adult 18-49 Rating in Local People Meters
Show…Tues…Wed

Tonight…0.8…1.2…1.4
Late Sh…1.5…0.8…0.8
Kimmel…0.4…0.5…0.5

Nightline…0.3…0.3…0.3

Late Night…0.4…0.5…0.7
Late Late…0.4…0.3…0.3

Last Call…0.2…0.3…0.5

· In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 3.3/11 delayed by an NFL overrun; “Late Show with Stephen Colbert,” 3.3/8; and ABC’s “Jimmy Kimmel Live,” 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 1.4/10 delayed by an NFL overrun; “Late Show,” 0.8/4; and “Jimmy Kimmel Live,” 0.5/3.

· From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.8/8 in metered-market households delayed by an NFL overrun) beat CBS’s “Late Late Show” (1.3/4). In the 25 markets with Local People Meters, “Late Night” (0.7/6 in 18-49 delayed by an NFL overrun) topped “Late Late Show” (0.3/2).

· At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.2/6 delayed by an NFL overrun in metered-market households and a 0.5/5 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

Posted by:TV By The Numbers

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