via press release:
Last night’s emotional episode of THE VAMPIRE DIARIES saw big gains week to week in total viewers and all key demos, and finished #3 for the hour in A18-49 (1.3/4) and A18-34 (1.4/5 – tie), beating ABC’s Zero Hour and NBC’s comedies.
Week to week, TVD was up 40% in A18-34, 47% in W18-34 (2.2/7), 30% in A18-49 and 25% in total viewers (2.88M).
It was TVD’s most watched episode in five weeks (since 1/17/13), and best A18-34 and A18-49 ratings in three weeks (1/31).
BEAUTY AND THE BEAST also grew week to week, rising 11% in total viewers (1.56M) and 50% in both A18-34 and W18-34.
In Live + 7 Day ratings this season, THE VAMPIRE DIARIES has averaged a 41% increase in total viewers compared to L+SD, a 48% increase in A18-34 and a 52% jump in W18-34. BEAUTY AND THE BEAST sees a 32% gain in total viewers with DVR viewing, a 39% lift in A18-34 and a 43% bump in W18-34.