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via press release:

‘THE VOICE’ EQUALS THE 2.7 OF ITS PRIOR ORIGINAL IN FAST-AFFILIATE 18-49 RATING

 

‘VOICE’ IS TUESDAY’S #1 TELECAST ON THE BIG 4 IN 18-49 AND #1 OR TIED FOR #1 IN EVERY OTHER KEY DEMO

 

NBC DECISIVELY WINS 6 OF 6 HALF-HOURS TUESDAY NIGHT IN 18-49 AMONG THE BIG 4

 

‘CHICAGO FIRE’ JUMPS +25% VS. ITS PRIOR ORIGINAL THREE WEEKS AGO IN 18-49, WINS THE HOUR AMONG ABC-CBS-NBC DRAMAS BY A +54% MARGIN

 

Tuesday Results:

            

NBC won Tuesday night among the Big 4 networks in every key demographic and decisively led six of six half-hours through primetime.

                                                                                                                                                                                                         

“The Voice” (2.7/9 in 18-49, 10.9 million viewers overall from 8-10 p.m. ET) matched its prior rating for an original in these preliminary fast-affiliate ratings (2.7 from 8-9 p.m. on March 24) and is within 0.1 of the fast-official 2.8 for that prior first-run telecast.  In total viewers, “The Voice” is running within 3% of the fast-affiliate audience of that March 24 original (10.867 million vs. 11.196 million).

 

“The Voice” is the #1 telecast of the night on the Big 4 in adults 18-49 and #1 or tied for #1 for the night in every key demographic.

 

“The Voice” is currently running within a tenth of a point the year-ago first live Tuesday telecast in 18-49 (2.8/9 from 8-9:01 p.m. on April 22, 2014) and within 4% in total viewers (10.867 million vs. 11.288 million).

 

L+7: “The Voice” will grow significantly via time-shifted viewing. Originals of Tuesday’s “Voice” have grown by +24% in 18-49 rating this season (from a 3.43 to a 4.27) and more than 2.1 million viewers overall (12.7 million to 14.9 million) going from L+SD to L+7.

 

 

“Chicago Fire” (2.0/6 in 18-49, 8.5 million viewers overall from 10-11 p.m. ET) jumped +25% versus its prior original of three weeks ago (2.0 vs. 1.6 on March 17, when “Chicago P.D.” did not benefit from a lead-in from “The Voice”) and is up +22% in total viewers (8.500 million vs. 6.958 million).

 

“Chicago Fire” won the hour among ABC, CBS and NBC in adults 18-49 and is #1 or tied for #1 among those nets in every key demo. “Chicago Fire” originals have now won the time period four consecutive times among ABC, CBS and NBC in adults 18-49.

 

Among the ABC-CBS-NBC dramas in the hour, “Chicago Fire” won by a +54% margin in adults 18-49 (2.0 vs. 1.3 for CBS’s #2 “Person of Interest”).

 

“Chicago Fire” will add substantial audience in L+7 results – “Chicago Fire” first-runs have increased by an average +60% in 18-49 rating (from a 1.87 to a 2.99) and 3.5 million viewers overall (7.5 million to 11.0 million) going from L+SD to L+7. L+7 ESTIMATES: 3.3 in 18-49, 11.90 million viewers overall.

 

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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