via press release:
“THE WOMAN WHO WASN’T THERE” BREAKS INVESTIGATION DISCOVERY RATINGS RECORD
–Encore Presentation of THE WOMAN WHO WASN’T THERE To Air Tomorrow, Friday, April 20 at 8 PM (E/P) —
(Silver Spring, MD) – On Tuesday, April 17, the premiere of Investigation Discovery’s newest ID Films installment, THE WOMAN WHO WASN’T THERE, posted ID’s highest delivery for an ID Films ever for P2+ (863k), Household (684k), People 25-54 (423k), and Women 25-54 (305k).* The 8 PM telecast posted a 0.87 Household rating in Primetime and hit a 0.72 rating for Women 25-54, and during its 90-minute timeslot, THE WOMAN WHO WASN’T THERE ranked #7 for Women 25-54 delivery and #13 for People 25-54 delivery.**
For Tuesday, April 17, 2012, Investigation Discovery ranked #12 for Women 25-54 and #19 for People 25-54 delivery in Prime among ad-supported cable.***
An ID Films presentation of a film directed by Angelo J. Guglielmo, Jr. and produced by Meredith Vieira Productions and 4235 Productions, THE WOMAN WHO WASN’T THERE exposes the truth behind 9/11 “survivor” Tania Head. Head is a woman now famous for her elaborate and in-depth fabrication of her involvement on 9/11, whose lies impacted other survivors and victims’ families, and enraged Americans everywhere. With exclusive footage from interviews with Tania shot before her story crumbled, the documentary divulges the full circle of deception from before the truth and after the lies. Viewers who missed the premiere of THE WOMAN WHO WASN’T THERE will be able to catch its encore presentation on Friday, April 20 at 8 PM (E/P) on Investigation Discovery.
ID Films is Investigation Discovery’s documentary strand, debuting quarterly television premieres for projects that shine a light on important, overlooked aspects of our justice system and showcase compelling stories of mystery, intrigue, and determination.
*Source: The Nielsen Company, NHI Calendar, L+SD data, 1/27/08-4/17/12, Prime M-Su 8p-11p
** Source: The Nielsen Company, NHI Calendar, 4/17/12, Tue 8p-9:30p, L+SD data, P/W25-54 delivery, Time Period Based Dayparts, excluding any networks that did not air in the entire daypart or time period.
*** Source: The Nielsen Company, NHI Calendar, 4/17/12, Prime Tue 8p-11p, L+SD data, P/W25-54 delivery, Time Period Based Dayparts, excluding any networks that did not air in the entire daypart or time period.