via press release:
THURSDAY NIGHT FOOTBALL’S BROWNS-RAVENS TOPS EIGHT MILLION VIEWERS; CONTINUES PACE TO BE MOST-WATCHED SEASON EVER ON NFL NETWORK
8.1 Million Viewers Watch Baltimore Defeat Cleveland 23-16
NFL Digital Media Platforms Deliver over 1 Million Streams
NFL Network’s Thursday Night Football continues to deliver strong viewership numbers in 2012. The Browns-Ravens game was watched by an average of 8.1 million viewers (not including over-the-air stations in Baltimore and Cleveland) – ranking as the fifth most-watched game in the seven seasons of Thursday Night Football and making it the No. 1 program on cable television for Thursday, September 27.
Through three games of its expanded 13-game schedule, Thursday Night Football is averaging a 5.0 US HH rating (+39% vs. 2011 average) and 7.9 million viewers (+28% vs. 2011 average) – on pace to be the highest-rated and most-watched Thursday Night Football season ever.
On the interactive front, coverage and features around the Browns/Ravens game across NFL Digital Media platforms – NFL.com/LIVE, NFL Mobile from Verizon, and the NFL 12 tablet app – delivered 520k unique viewers (+17% vs. 2011 average) and one million video streams (+15% vs. 2011 average).
Thursday Night Football continues next week with the Arizona Cardinals visiting the St. Louis Rams on Oct. 4 at 8:00 PM ET. The Thursday Night Kickoff Presented by Craftsman pregame show begins at 6:00 PM ET. All Thursday Night Football games are streamed live on NFL Mobile from Verizon with complementary online coverage via NFL.com/LIVE Thursday Night Football.
About NFL Network’s 2012 Thursday Night Football
Play-by-play announcer Brad Nessler and Emmy-nominated analyst Mike Mayock return to the Thursday Night Football broadcast booth for the second season and are joined by Alex Flanagan, who enters her third year as the sideline reporter.
Two hours before kickoff, NFL Network’s Thursday Night Kickoff Presented by Craftsman pregame show is live from the stadium starting at 6:00 PM ET, taking viewers right up to kickoff with analysis and the latest reports. Host Rich Eisen is joined by Hall of Famers Marshall Faulk, Deion Sanders and Michael Irvin, and former head coach Steve Mariucci. Reporter Stacey Dales provides pregame news reports from the locker rooms, as well as interviews with players and coaches.
The Lexus Halftime Show and the McDonald’s Postgame Show provide additional analysis live from inside the stadium each week on Thursday Night Football.
Bollywood superstar and 2101 Records/Desi Hits!/ Interscope Records recording artist Priyanka Chopra is the featured artist for NFL Network’s Thursday Night Kickoff Presented by Craftsman pregame show. Priyanka’s debut single “In My City,’ featuring will.i.am and produced by RedOne (Lady Gaga) and Brian Kennedy, is the music bed for the intro to Thursday Night Kickoff Presented by Craftsman. The release of the full song and accompanying video for “In My City” are expected later this fall. For more information on Priyanka Chopra, please visit priyankachopramusic.com.
Leading in to every Thursday Night Football game, Grammy Award-winning artist Cee Lo Green sings the anthem entitled is “Blitzkrieg Bop” (I Love Football), set to The Ramones’ “Blitzkrieg Bop.” The 90-second show open for each Thursday Night Football game features fan-sourced videos uploaded by fans. To submit videos, please visit www.nfl.com/fanchise.
NFL Network 2012 Thursday Night Football Schedule
All games at 8:00 pm ET
- Week 2 – 9/13: Green Bay 23, Chicago 10
- Week 3 – 9/20: New York Giants 36, Carolina Panthers 7
- Week 4 – 9/27: Baltimore Ravens 23, Cleveland Browns 16
- Week 5 – 10/4: Arizona Cardinals at St. Louis Rams
- Week 6 – 10/11: Pittsburgh Steelers at Tennessee Titans
- Week 7 – 10/18: Seattle Seahawks at San Francisco 49ers
- Week 8 – 10/25: Tampa Bay Buccaneers at Minnesota Vikings
- Week 9 – 11/1: Kansas City Chiefs at San Diego Chargers
- Week 10 – 11/8: Indianapolis Colts at Jacksonville Jaguars
- Week 11 – 11/15: Miami Dolphins at Buffalo Bills
- Week 13 – 11/29: New Orleans Saints at Atlanta Falcons
- Week 14 – 12/6: Denver Broncos at Oakland Raiders
- Week 15 – 12/13: Cincinnati Bengals at Philadelphia Eagles