via press release:
TLC CONTINUES EUROPEAN EXPANSION WITH ADDITIONAL LAUNCHES IN RUSSIA, ROMANIA AND SWEDEN
SILVER SPRING, Md – Discovery Networks International (DNI) today announced the latest phase in the global rollout of TLC, the new entertainment and lifestyle channel for women, with upcoming launches in Russia (Jan. 14), Romania (Jan. 20) and expanding distribution in Sweden following the initial launch on Dec. 2.
TLC, one of the highest rated female channels in the United States, is a new global entertainment and lifestyle network targeting women 25-49. TLC features non-scripted and scripted entertainment focusing on everything from food, family, and fashion to travel, health and life events. TLC finds extra-ordinary real life characters and tells their stories in an authentic, compelling and meaningful way.
“The launch of TLC across Russia, Romania and Sweden demonstrates the rapid growth of this entertainment and lifestyle brand,” said Mark Hollinger, President and CEO, DNI. “We expect these new TLC markets will deliver increased ratings and distribution growth, continuing the strong results TLC has experienced in Europe and Asia since the initial launch last year.”
TLC is on track to reach 75 markets and 100 million households in 2011, making it the most widely distributed female-targeted entertainment and lifestyle channel brand in pay-TV. TLC made its international debut on March 4 in Norway. The channel launched across 20 Asia-Pacific markets on September 1 and four European markets – Poland, Serbia, Slovenia and Bulgaria – on October 1, 2010.
In the United States, TLC reaches over 99 million homes and currently ranks as one of the top 10 networks in all key female demographic groups (Women 25-54/18-49/18-34/35-54). In 2010, TLC had 21 series averaging over a 1.0 HH rating including Sarah Palin’s Alaska, Sister Wives, Kate Plus 8, 19 Kids and Counting, Cake Boss, LA Ink, Say Yes to the Dress, and Toddler and Tiaras.
TLC joins Discovery Communications’ portfolio of global brands that also include Discovery Channel, available in more than 180 markets; Animal Planet, available in more than 170 markets; Discovery Science, available in more than 100 markets; Discovery HD, available in more than 80 markets; and ID: Investigation Discovery, available in more than 50 markets around the world.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Networks International distributes 21 international brands, reaching one billion cumulative subscribers with programming available in 40 languages. For more information please visit www.discoverycommunications.com.