TORI & DEAN MAKE APRIL 2010 BEST EVER FOR OXYGEN AMONG W18-34, W18-49 AND TOTAL VIEWERS
New York, April 27, 2010 – On the heels of its best quarter ever, Oxygen recorded its best April ever among key demos in prime, including women 18-34, women 18-49 and total viewers. Driving April ratings was a combination of programming successes, including the season five premiere of “Tori & Dean: Home Sweet Hollywood,” which was the series highest season premiere among A18-49, W18-49, W18-34 and total viewers. The premiere was Oxygen’s highest Monday season premiere among W18-49, W18-34 and A18-34, making Oxygen the #5 cable network among W18-49 that night.
Movies also helped Oxygen in April. “Sweet Home Alabama” was the most watched Sunday movie on Oxygen among W18-49, A18-49 and total viewers and the network’s premiere of “How to Lose a Guy in 10 Days” was the network’s fifth most watched Oxygen movie among A18-34.
Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 04/11/10, blended with Live + Same Day through 04/25/10. Original programming and Individual telecast performance points based on Live + Same Day data.
ABOUT OXYGEN MEDIA
Oxygen Media is a multiplatform lifestyle brand that delivers relevantand engaging content to young women who like to “live out loud.” Oxygen is rewriting the rulebook for women’s media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content including “Bad Girls Club,” “Dance Your Ass Off” and “Tori & Dean: Home Sweet Hollywood,” the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 75 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.