via press release:
TRUE BLOOD’S FINAL SEASON DEBUT NIGHT TRANSCENDS SEASON 6
The season premiere of the final season of TRUE BLOOD tallied a gross audience of 5.8 million viewers Sunday night across its four plays, up 3% from last season’s debut night (5.6 million viewers). At 9:00PM, viewership averaged 4 million viewers with another 1 million, 498,000 and 262,000 added at 10:00PM, 11:30PM and 1:00AM, respectively. Last season, TRUE BLOOD had an average gross audience of 10.7 million viewers.