via press release:
truTV’s Hit Series Hardcore Pawn Returns with 2.1 Million Viewers
As Network Greenlights Fifth Season
truTV’s Hardcore Pawn, an eye-opening look at one of the world’s largest pawn shops, launched its fourth season last night with two new episodes scoring an outstanding 2.1 million viewers. The night’s first new episode of Hardcore Pawn chalked up 1,906,000 viewers at 9 p.m. (ET/PT), an audience that grew to 2,236,000 viewers for the 9:30 p.m. episode. Hardcore Pawn performed particularly well among young adults, averaging 816,000 adults 18-49 for the first episode, growing to more than 1 million adults 18-49 for the second episode. On the heels of last night’s success, truTV announced that it has ordered a 13-episode fifth season of Hardcore Pawn, slated to begin later this year.
“We’re very excited to celebrate another strong performance by Hardcore Pawn, which continues to resonate in a big way with our targeted viewers,” said Marc Juris, executive vice president and general manager of truTV.
Produced by Zodiak USA, Hardcore Pawn debuted in August 2010 with truTV’s biggest series launch ever and quickly became one of the network’s most popular shows. The series holds the record for truTV’s most-watched telecast ever among men 18-34 and men 18-49, which it set on Jan. 11, 2011. Hardcore Pawn consistently ranks among basic cable’s Top 5 programs in its time period with key adult and male demos.
Hardcore Pawn is executive-produced by Natalka Znak, Claire O’Donohoe, Mike Gamson and Richard Dominick. For truTV, Robyn Hutt and Anthony Horn serve as executives in charge of production.
About Zodiak USA
Zodiak USA is the North American operations for Zodiak Media Group, one of the world’s leading creators, producers and distributors of content for TV, film and new media. Zodiak USA’s credits include Secret Millionaire (ABC), Wife Swap (ABC), Celebrity Wife Swap (ABC), Hardcore Pawn (truTV), All Worked Up (truTV), Lizard Lick Towing (truTV) and the syndicated version of Don’t Forget the Lyrics (20th Television, VH1, MyNetworkTV). Zodiak Media consists of 45 production companies with a presence in 17 countries including the US, the UK, France, Italy, Spain, Scandinavia and Russia. The Group also incorporates an international distribution business based in London and Paris whose catalog boasts over 10,000 hours of content.
truTV is television’s destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience. truTV’s primetime fan favorites include the original series Hardcore Pawn, All Worked Up, Lizard Lick Towing, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo and World’s Dumbest… During the daytime, the channel features expert trial coverage under the name In Session.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.