via press note:

Adult Swim

  • Across Q2 10, Adult Swim ranked #1 among all ad-supported basic cable networks for Total Day delivery of young adults 18-34 and men 18-34.
  • Compared to its outstanding performance in Q2 ‘09, Adult Swim earned a healthy 12% delivery growth among adults 18-34 (501,000) and a 9% lift among men 18-34 (290,000).
  • Adult Swim beats the top late-night talk shows head to head among adults 18-34 and men 18-34, including both David Letterman and Jay Leno.
  • Across Q2 ‘10, Family Guy on Adult Swim ranked as the #1 comedy on all ad-supported cable among young adults 18-34.
  • Among the network’s programming highlights, premieres of The Boondocks, now in Season 3 (Sundays, May 2 – June 27, at 11:30 p.m.), saw 43% increases among adults 18-34 compared to the same time period last year.
  • New episodes of Squidbillies also earned notable increases.  Delivery for the program among adults 18-34 (667,000) was up 18%, and among men 18-34, delivery (400,000) was up 16%, compared to the same time period last year.

Cartoon Network

  • Compared to its Q2 09 performance, Cartoon Network’s average prime time delivery among kids 2-11 (742,000) grew by 11%, and delivery among kids 6-11 (508,000) grew by 8%.

Ø      Total Day delivery also grew by 9% among kids 2-11, and by 3% among kids 6-11, compared to the Q2 09 time period.

  • With the premiere of Adventure Time on April 5 kicking off a new Monday night of comedy programming for the network, Cartoon Network became the #1 destination on Monday nights in all of television for boys 6-11 across Q2 10.

Ø       Premiere-to-dateAdventure Time has held strong, with a 76% increase in kids 2-11 delivery (1,232,000) and a 89% increase in kids 6-11 delivery (918,000) over the same time period last year.

Ø       Overall across Q2 10, Monday nights on Cartoon Network have grown 24% among kids 2-11 (847,000), 29% among kids 6-11 (608,000), and 29% among boys 6-11 (434,000) vs. the Q2 09 time period.

  • On Friday nights, new series Ben 10: Ultimate Alien and Generator Rex, which premiered Apr 23, also helped boost Cartoon Network’s prime time ratings.

Ø       Premiere-to-date, Ben 10: Ultimate Alien Fridays at 8 p.m. has grown 49% over the Q2 09 time period among kids 2-11 (939,000), and 59% among boys 2-11 (732,000).

Ø       New series Generator Rex at 8:30 p.m. also grew 27% over the Q2 09 time period with kids 2-11 (940,000), and 32% with boys 2-11 (741,000).

  • The recent premiere of animated “reality” series Total Drama World Tour (Monday, June 21, 9 p.m.) helped Cartoon Network win Total Day overall among boys 6-11 (384,000) and boys 9-14 (301,000).  Additional highlights include:

Ø       #1 telecast of the night on all TV among boys 6-11 (762,000), boys 9-14 (699,000) and kids 9-14 (957,000)

Ø       #1 telecast in its timeslot on all TV among kids 6-11 (1,080,000) and kids 2-11 (1,332,000)

Ø       Most-watched Cartoon Network telecast so far this year among kids 9-14

Ø       Attracted 2.2 million overall viewers 2+

Ø       Third most-watched Cartoon Network telecast to date in 2010 among kids 6-11—behind premiere of Adventure Time (April 5) and season finale ofStar Wars: The Clone Wars (April 30)


  • TNT ranked as ad-supported cable’s #1 network in primetime among adults 18-34 and in total day among adults 18-49 and adults 25-54.
  • Key drivers were LeverageHawthoRNe and Memphis Beat, as well as the NBA Playoffs and NASCAR.
  • TNT’s newest original series Memphis Beat premiered Tuesday, June 22, with an outstanding 4.3 million viewers.  The show ranks as ad-supported cable’s second-highest-rated new series for the quarter.

  • TNT’s hit series Leverage returned for its third season Sunday, June 20, with more than 3 million viewers, then grew its audience by 10% in the second week.  Meanwhile, HawthoRNe kicked off its second season Tuesday, June 22, with 3.4 million viewers.


  • This quarter, TBS’s comedy lineup has continued to deliver in a big way, with the network ranking 2nd behind TNT in primetime delivery of adults 18-34 (517,000).
  • Tyler Perry’s Meet the BrownsAre We There Yet? and The Office on TBS were ad-supported cable’s top three sitcoms for the entire quarter among adults 18-49.
  • Are We There Yet? and Tyler Perry’s House of Payne ranked as the top two primetime series on all of television among African-American adults 18-49 for the quarter.  In addition, Are We There Yet? is the #1 primetime series among African-American adults 18-34.


  • truTV ranked among ad-supported cable’s Top 10 networks for the quarter in delivery of men 18-49 (270,000).
  • truTV’s median age – 46 – has dropped six years since Q4 2007, the last quarter before truTV’s January 2008 rebrand.  In addition, truTV has added young adults at an impressive rate since the rebrand, with adults 18-34 up 22% and men 18-34 up 41%.
  • Premieres of truTV’s original series have enjoyed a strong second quarter, with new series Southern Fried Stings (1.8 million viewers) joining hits Operation Repo (2.1 million viewers – 39% over Q2 2009) and The Smoking Gun Presents: World’s Dumbest… (1.3 million viewers – 6% over Q2 2009) in ranking among cable’s Top 5 entertainment programs in their respective timeslots among key adult and male demos.  It Only Hurts When I Laugh (1.3 million viewers) also continues to be a strong performer for the network.


  • Since BP’s oil rig exploded in the Gulf of Mexico nearly 10 weeks ago, CNN is the only cable news network to register growth vs. the previous 10 weeks among adults 25-54, up 15%.  Meanwhile, Fox News registered an 11% decline among P25-54, and MSNBC dropped 9%.
  • CNN continues to reach more viewers than any other cable news network with nearly 94 million people tuning in each month in Q2 2010.
  • CNN remains on top of MSNBC in total day among both total viewers and adults 25-54, nearly doubling MSNBC in head-to-head, non-opinion programming from 9a-5p among adults 25-54.
  • HLN’s Morning Express with Robin Meade ranked second among the cable morning news shows in Q2 2010 among P25-54, posting the only real growth in the morning vs. year-ago with 177,000.
  • HLN’s Joy Behar’s posted the greatest increases vs. year-ago during primetime across all of cable news, up 39% in P2+ and 13% among adults 25-54.
  • Cable news continues to top broadcast news, accounting for 60% of all television news viewing in Q2 2010.

CNN/HLN Online

  • CNN Digital remained the number one news source in Q2’10 across several key metrics including total usage minutes, time per person and total page views.
  • During the quarter, CNN Digital had an average of 844 million minutes, a 58% advantage over MSNBC Digital, a 63% advantage over Yahoo! News and a 180% advantage over Fox News Digital.
  • Total Page Views for CNN Digital stood at 1.2 billion in Q2’10, nearly twice MSNBC Digital’s and Yahoo! News’ page views.

(Source: Nielsen Online Netview, Current Events and Global News Category. Averages for April-May, 2010.)

Posted by:TV By The Numbers

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