via press release:
TV Guide Network’s New Reality Series “Nail Files” Becomes Network’s Highest Rated Original Series Premiere
New Series from Producers of “Jersey Shore,” Scores with 1.1 million Viewers and Triple Digit Increases Among Female Viewers
LOS ANGELES (June 22, 2011) – TV Guide Network today announced that its new reality series, “Nail Files,” which premiered on Tuesday, June 21st at 10:00 p.m. ET/PT debuted to stellar ratings. The premiere night was watched by 1.1M total viewers. The premiere episode airing at 10:00pm was the highest rated original series premiere in the history of the network. It delivered 252,000 total viewers, 123% above quarter-to-date time period averages. Prime telecasts delivered triple digit increases among female viewers quarter-to-date and year-over-year. W18-34 quarter-to-date saw a growth of 663% and year-over-year growth 211%. W18-49 quarter-to-date saw a growth of 380% and year-over-year growth of 185%.
“We are thrilled with the tremendous success of last night’s premiere of Nail Files,” said Diane Robina, Executive Vice President, Programming and Marketing, TV Guide Network. “The ratings speak to our ability to engage younger viewers with original content as we continue to establish ourselves as an entertainment programming destination.”
“We’re so happy the life, times and salon of Katie Cazorla has struck a chord with audiences,” said 495 Productions Founder and Nail Files Executive Producer, SallyAnn Salsano. “There are so many adventures with Katie to come, and we’re hoping female audiences will continue to make appointments with her on Tuesday nights.”
From the creators of “Jersey Shore,” “Nail Files,” follows Katie Cazorla, a young blonde bombshell who owns Hollywood’s fastest growing celebrity-filled nail salon while juggling her relationship with Walter Afanasieff, a Grammy(R) award-winning music legend who’s written and produced hits for Mariah Carey, Barbra Streisand and Celine Dion and is 20 years her senior. The series follows high-spirited and energetic Katie as she aspires to take The Painted Nail to the next level. With the support of Walter and her ever-present best friend Amy, Katie hosts gifting suites at the Sundance Film Festival and The Oscars(R), walks the red carpet at the Grammys(R) Awards, launches her Spring line of polishes, and handles her celebrity clients all while placating her trouble-making staff. Katie’s life may seem glamorous, but keeping all the balls in the air without stumbling is a daily challenge.
About TV Guide Network
TV Guide Network is the true entertainment insider and the only network that celebrates Hollywood, its stars and the shows that fans adore. Committed to buzz-worthy, breakout programming and a rich, multi-platform viewing experience, TV Guide Network is seen in more than 80 million homes nationwide and online at TVGuide.com, a one-stop fan destination reaching more than 23 million unique users per month. TV Guide Network is home to some of America’s fan-favorite series including “Curb Your Enthusiasm,” “Weeds, “The Hills” and “Ugly Betty.” The network also takes fans behind-the-scenes of Hollywood with original programming that delivers the latest news on entertainment and pop culture, as well as live coverage of the industry’s biggest events such as the Red Carpet at the Academy Awards(R) and Primetime Emmy(R) Awards. TV Guide Network, TVGuide.com and the TV Guide brand are owned by Lionsgate (NYSE: LGF), a leading diversified global entertainment company, which produces the award-winning series “Mad Men” and “Weeds” and co-produces the acclaimed “Nurse Jackie,” and One Equity Partners, the private equity arm of JPMorgan Chase.