via press release:
TV LAND ANNOUNCES NEW REALITY SERIES “FOREVER YOUNG”
FROM KATALYST AND 3 BALL PRODUCTIONS
Ashton Kutcher, Jason Goldberg, JD Roth and Todd A. Nelson
Exec-Produce Six-Episode Series That Teams Septuagenarians With 20-Somethings In A Unique Social Experiment
August 11, 2010 – Los Angeles, CA — TV Land today announced it has picked up the new reality series “Forever Young” from Ashton Kutcher and Jason Goldberg’s Katalyst (“Punk’d,” “True Beauty”), and 3 Ball Productions headed by Executive Producers JD Roth and Todd A. Nelson (“The Biggest Loser,” “MasterChef”).
The producers have previously teamed on their long-running hit “Beauty and the Geek,” and they are known for creating series that challenge society’s preconceptions about beauty, image and what people ultimately can achieve. Now, the six-episode reality competition “Forever Young” takes on ageism as it explores the generations’ ideas and misconceptions about each other.
Part reality show, part social experiment, “Forever Young” bridges the generation gap as “Juniors” and “Seniors” work together to experience each other’s point of view and find out just how much they do — or don’t — have in common. When separated by five decades, six wars and 10 presidents, “Forever Young” explores how revealing and how funny it can be when youth and wisdom join forces, whether in appreciation of the past, understanding the present or preparing for the future.
“Ashton, Jason, JD and Todd’s take on the generation gap facing Americans today is brilliant,” said Larry W. Jones, president, TV Land. “The contestants in ‘Forever Young’ have challenging, touching but mostly hilarious interactions that make for some good, clean fun.”
JD Roth, executive producer and CEO, 3 Ball Productions/Eyeworks US, said, “We’re so excited to be bringing this Eyeworks format to the US, and to be working on ‘Forever Young’ with TV Land — a network that knows a thing or two about how family and generational dynamics play out on television. As a producer, it’s extremely gratifying to be working in partnership with a visionary parent company and a creative channel to adapt the types of shows that resonate with audiences all over the world.
“Katalyst is thrilled to join the TV Land team. We’re all about pushing the boundaries of social belief systems and this show will do just that by placing different generations in situations that will create great comedy along with some poignant moments,” said Jason Goldberg, partner and CEO, Katalyst.
Jason Goldberg and Ashton Kutcher serve as executive producers for Katalyst. JD Roth and Todd A. Nelson are executive producers for 3 Ball Productions/Eyeworks US. Eliot Goldberg and Marco Bresaz serve as executive producers for TV Land.
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About TV Land PRIME and TV Land
TV Land PRIME is TV Land’s programming destination designed for people in their forties and the exclusive home to the premieres of the network’s original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in 98 million U.S. homes.
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About 3 Ball Productions/Eyeworks USA
3 Ball Productions/Eyeworks USA is one of the television industry’s most prolific producers of reality and non-fiction programming, both for broadcast and cable. Perhaps best known for producing The Biggest Loser, soon to be airing its 10th season on NBC, and the hit series Beauty and Geek, which airs in multiple markets worldwide, the company and Executive Producers JD Roth and Todd Nelson are also currently producing Obese for ABC (to air in 2011), MasterChef for FOX, OCD and Dad Camp for VH1, Hair Battle Spectacular for Oxygen, What’s Eating You? for E!, and Friday Night Feud for Discovery. Other network and cable shows include Age of Love (NBC), Unan1mous (FOX), Breaking Bonaduce and The Pick-Up Artist (VH1), Hammer Time (A&E), Fourth and Long (Spike), The Fashion Show (Bravo), Groomer Has It (Animal Planet), and Scott Baio is 45 and Single (VH1).
Katalyst, based in Los Angeles and New York, is a studio for social media – creating original digital media, television and film properties. The Katalyst mission is to create thought-provoking and compelling content for multiple platforms. Founded in 2000 by partners, Ashton Kutcher and Jason Goldberg, Katalyst film credits include The Butterfly Effect, Guess Who, Spread and the Lionsgate feature, Killers co-starring Katherine Heigl. Television property credits include the hit series Punk’d, Beauty and the Geek, and True Beauty. Numbnuts airs this fall on MTV. Digital Media properties include Kellogg Cares Feeding America Program (facebook.com/kelloggcares), Pepsi Refresh Everything Program http://www.refresheverything.com, MtDew DEWmocracy (facebook.com/mountaindew <http://facebook.com/mountaindew> ), along with Presidential Pledge (www.myspace.com/presidentialpledge <http://www.myspace.com/presidentialpledge> ) and the Web reality series KatalystHQ (www.funspace.com/katalysthq <http://www.funspace.com/katalysthq> ). In 2010, Katalyst was named one of the year’s Top 50 Most Inspiring Innovators by Ad Age and one of Fast Company Magazine’s Top 10 Most Innovative Companies.